Adobe Illustrator Basics

Basic, step-by-step video lessons that equip you to create custom, one-of-a-kind graphics for your business using Adobe Illustrator.


If you've been in business longer than 5 minutes, you know design needs have a tendency to pop up everywhere.

You need a logo, a website, promo materials, business cards, blog graphics, pricing guides, packaging materials...

And that’s just the tip of the iceberg. But how do you create them?


Introducing Adobe Illustrator Basics

April 13th - May 11th, 2016
Live sessions on Wednesdays at 12pm EST

Illustrator Basics uses video lessons and practice files to walk you through Adobe Illustrator functions that will help you create custom, one-of-a kind graphics for your business.

I’m not going to teach you about every capability of Adobe Illustrator - that would be incredibly overwhelming and time-consuming. Instead, you’ll receive simple, practical tutorials on the basic functionalities of Illustrator and how they can help you create items like inspiration boards, blog graphic templates, and website buttons to help set your business apart.

The best part? You’ll no longer be in a bind when a design need inevitably pops up.


Take a look at what's included:


Live instructional webinars with Q+A sessions over the course of 5 weeks


1 year of unlimited access to the recorded lessons and bonus files


A comprehensive workbook filled with checklists, guides, and cheat sheets


And practice files to help you follow along with each lesson


What's covered in the course?

Module 1  |  Navigating the workspace

  • Using the tool panel
  • Customizing the workspace
  • Creating a new document

Module 2  |  Creating vector graphics

  • Using the pen tool
  • Digitizing calligraphy and sketches
  • Vectorizing raster images using Image Trace
  • Editing vector images

Module 3  |  Working with color & type

  • Using the character panel
  • Creating and formatting paragraphs
  • Outlining text
  • Using swatches, color libraries, and gradients

Module 4  |  Transforming, aligning, and grouping objects

  • Utilizing rulers, grids, and guides
  • Aligning, distributing, arranging, and transforming objects
  • Creating clipping masks
  • Grouping and ungrouping objects

Module 5  |  File finishing and saving

  • Preparing your file for saving
  • Choosing the best options for saving print and web files
  • Setting up and creating Illustrator templates


Why Illustrator?

Most images (like photos) are raster images, meaning they’re made up of pixels. They may appear clear and smooth when they’re a small size, but as you zoom in on a raster image, you can see the individual pixels, or boxes of color. This doesn’t work well if for objects like logos that often need to be increased in size.

The graphics created in Illustrator, however, are vector images. Unlike raster images, they aren’t made up of pixels; they’re created using mathematical logarithms so they can be resized without sacrificing quality and resolution. Illustrator creates vector images and can also work with raster images, while programs like Photoshop or Canva only work with raster images.

This is extremely helpful for design items like logos, type, and graphics that need to be resized and enlarged on a regular basis.


Why you can trust me

I’ve had 4 years of formal training in Adobe Illustrator and over 8 years of experience using this helpful design software.

While I use it 75% of the time for client design work, Illustrator has been even more valuable for my own business.

It’s the one program I use to design blog graphics, logos, sidebar buttons, infographics, inspiration boards, promotional graphics, media kits, business cards, printables, stamps, presentations, packaging labels, social media cover images, and more.

I’ve also taught this class 3 times with outstanding turnouts. The first round sold out in less than 15 minutes!



What students are saying:

"Elle & Company’s Adobe Illustrator course is a must buy! One of the best investments I’ve made in a course yet. Lauren makes learning easily digestible and takes the time to answer individual questions. Learning Illustrator was an actual business changer for me. Only 7 months ago I was just a photographer, but after taking this course I have been able to incorporate graphic design into my business services and increase my income enough to take my business to full time! Thank you so much Lauren!"

Brianne Dosier, Brightly & Co.

"I signed up for the very first offering of the Illustrator E-Course offered by Lauren of Elle & Company because I wanted to be able to make graphics and feature images for my blog. Before starting the course, I had been using several different work-around programs that all left me frustrated with my inability to achieve the professional look I wanted for my business. After spending just 5 Saturday mornings with Lauren learning Illustrator, I had the skills necessary to make attractive and branded images and graphics for my website, and was confident enough in my skills to start my own Printable Library full of well-designed, useful and attractive organizational resources for my readers. Lauren's course strips away the complexity of Illustrator and teaches the exact skills a creative blogger needs the most, ultimately allowing you to get right to work creating your brand and creative products quickly and efficiently. I can't recommend this course enough and excitedly look forward to other courses by Elle & Company!"

-  Megan Duesterhaus, The Homes I Have Made



Who is Adobe Illustrator Basics for?


Creative entrepreneurs
If you run a creative business, you’ll run across design needs on a consistent basis. This course will equip you to create one-of-a-kind branded graphics as those needs inevitably pop up.


Custom blog graphics, website updates, and media kits have the potential to make your blog seem more professional and set it apart from the millions of other blogs out there.


Self-taught designers
Learning the ins and outs of this design software will not only allow you to carry out your creative ideas; it will help you feel more confident in your design capabilities and speed up your workflow.


Whether you’re a calligrapher, hobbyist, illustrator, or painter, the ability to digitize and edit your work though this design software will open you up to great opportunities in an increasingly-digital age.


Frequently asked questions


Why can’t I just download Illustrator and watch instructional videos on YouTube?

You can definitely do that! But one of the biggest advantages of purchasing this course is that all of the information is compiled for you in an easy, step-by-step format. 

And chances are if you’re brand new to Illustrator, you don’t even know what to search for on YouTube or where to start. I’ve taken all the research and organization out of the equation for you; all you have to do is press play. 

I don’t have time to learn the ins and outs of design software!

“If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth

First impressions are crucial, especially for budding new businesses. If you aren’t putting the time into making a positive, professional first impression through your brand and your visuals, you could be putting your business at a huge disadvantage. 

Adobe Illustrator seems a little overwhelming…

I hear you! Opening up Adobe Illustrator for the first time and looking at the tool panels can be totally overwhelming. Which is why I developed this course. With my 8+ years of experience using Adobe Illustrator, I’ll be breaking it down for you and walking you through the tools and functionalities that will be the most helpful for your creative business. 

After this course, you’ll no longer be intimidated or overwhelmed by Adobe Illustrator.

Are you affiliated with Adobe? Are they paying you for this?

Nope (although if anyone from Adobe is reading this, I wouldn’t say no to a collaboration...). I offer this course because I’ve witnessed firsthand just how helpful Illustrator is for those in the creative industry.

What are the purchasing options for Adobe Illustrator?

Adobe Illustrator is available through a monthly subscription of Adobe Creative Cloud. You have the option to purchase the single app or bundle it with other Adobe programs like Photoshop, InDesign, and Lightroom, download it to your computer, and receive the newest software updates as they’re made available.

Can I get a refund if I don’t like the course?

No, and here’s why. I’ve given you an in-depth look at everything included in the course, but there’s work required on your end, too. As with any new skill, it takes time and practice to feel comfortable using Adobe Illustrator. There’s no such thing as a “pen-tool natural” - you have to put in the work. 

If you want to learn the basics and fundamentals of Adobe Illustrator, this course is perfect for you. However, you have to be willing to put in the time and practice the skills you’ll learn.


If you want to create custom, one-of-a-kind graphics for your business using Adobe Illustrator, join me for this practical, hands-on course.