Happy Thursday! I'm sitting in a hotel room near Atlanta as I type this, preparing for the Bloom Workshop today. I drove in yesterday and helped prep for today's event, and I was blown away by the venue and all of the preparation that they put into everything. Not a detail was overlooked! I'm excited to meet other bloggers, designers, and photographers, learn from Michaela and Ashley, and even participate on the panel toward the end of the day, answering questions about design. I can't wait to share more!
In the meantime, here's a look at some of the latest Elle & Company blog series, just in case you missed them:
How to Start a Blog
I've been sweetly surprised by the number of inquiries I've received from other ladies about how to start a blog. And while I certainly don't have all the answers, I do have some tips and advice to share from my own blogging experience. It's no secret that I'm passionate about blogging, and if it's something you're interested in, too, then this series is for you!
Weekly Truth - Beatitudes
I'm digging deeper into the Word to discover what these 8 verses in the book of Matthew mean for us as we go about our day-to-day lives, and I'm adding in design by sharing a free phone wallpaper (because as much as I hate to admit it, I often check my phone more frequently than I open my Bible). It's helpful for me to see a verse several times throughout my day, not only for memorization, but to be reminded of Truth.
New Branding Projects
I officially launched my branding services this summer, and since then I've had the opportunity to work with several talented business owners, helping them create a visual presence through a new brand and website. I have several in the works, but here are the first two that are up and running!
I put a lot of emphasis on branding your business. After all, I am a brand designer.
But what I haven’t covered quite yet is creating a “sub-brand” for your offerings. That is, until now.
Because while each product, service, or course should take on the overall aesthetic of your business’s brand, each one should have it’s own distinct style so it’s easily recognizable.
Striking that balance can be a little bit tricky, but it can also be a lot of fun.
So in today’s post, I’m guiding you step-by-step through how to brand your course, product, or service.
How would your life be different if you were able to generate more sales?
Would you be able to quit your day job?
Spend more time with your kids?
Take that vacation that's been taking up space on your bucket list?
The key to making sales is trust, and building trust with your potential customers starts with making a killer first impression through visuals.
Your promotional photos, graphics, and videos should not only look amazing; they need to be intentionally designed using strategies that are proven to increase sales.
If the potential to build trust with your audience, create a killer first impression, and make more sales isn’t enough to convince you to step up your business’s visuals, the following stats might.
Recent Coffee Dates
If you were to sneak a peek at my Daybook Planner, you would find at least two coffee dates penciled in each week. Not only do I love a good excuse to get my Starbucks fix; I soak up spending an hour (or three) of one-on-one time with the sweetest, most encouraging ladies I know. Each Friday, I bring that same laid back atmosphere and warm conversation to the blog and introduce you to some of my favorite people. These women are all in different seasons of life, they come from different backgrounds, and they have great stories and wisdom to share. My hope is that you'll walk away feeling encouraged like I do each time I'm around them.
New Library Additions
The Library is our printable collection of paper goods, and members subscribe monthly for unlimited to access to all sorts of art prints, gift tags, greeting cards, notecards, Daybook inserts, recipe cards - you name it! I add at least one printable to the Library each week, so it's always growing, and I have a couple big things coming to the Library in the near future... But until then, here are a look at the most recent additions!
Home Suite Home
Jake and I have a unique living situation while he's in seminary - a cozy one-bedroom Mother-in-Law apartment that we lovingly refer to as "the Suite". My talented friend and interior designer, Michaela Noelle, is helping me redesign our borrowed space on a budget so that it feels more like ours for the 2.5 more years that we're in Charlotte, and we want you to participate in the transformation by following along and helping us make design decisions. As you can imagine, this is one of my favorite series at the moment!
Today's Top 3
A fun little series where I share some of my favorite things, from blogs to recipes and everything in between!