Happy Thursday! I'm sitting in a hotel room near Atlanta as I type this, preparing for the Bloom Workshop today. I drove in yesterday and helped prep for today's event, and I was blown away by the venue and all of the preparation that they put into everything. Not a detail was overlooked! I'm excited to meet other bloggers, designers, and photographers, learn from Michaela and Ashley, and even participate on the panel toward the end of the day, answering questions about design. I can't wait to share more!
In the meantime, here's a look at some of the latest Elle & Company blog series, just in case you missed them:
How to Start a Blog
I've been sweetly surprised by the number of inquiries I've received from other ladies about how to start a blog. And while I certainly don't have all the answers, I do have some tips and advice to share from my own blogging experience. It's no secret that I'm passionate about blogging, and if it's something you're interested in, too, then this series is for you!
Weekly Truth - Beatitudes
I'm digging deeper into the Word to discover what these 8 verses in the book of Matthew mean for us as we go about our day-to-day lives, and I'm adding in design by sharing a free phone wallpaper (because as much as I hate to admit it, I often check my phone more frequently than I open my Bible). It's helpful for me to see a verse several times throughout my day, not only for memorization, but to be reminded of Truth.
New Branding Projects
I officially launched my branding services this summer, and since then I've had the opportunity to work with several talented business owners, helping them create a visual presence through a new brand and website. I have several in the works, but here are the first two that are up and running!
There are a couple designer secrets that aren’t often shared when it comes to choosing brand fonts.
The first: Steer clear of using your logo font throughout the rest of your brand (unless it’s a secondary font that you’ve used for your tagline). This makes the logo distinct and keeps it from getting lost among other text on your website and collateral items.
The second: Give each brand font a “job.” Choose one font for your headers, one font for your body text, and maybe one other accent font (maybe). This streamlines your brand by creating consistency.
But even after learning these secrets, you might still have some questions about brand fonts.
How do you go about finding, choosing and pairing fonts that will accurately represent your business and appeal to the right customers?
I’ve got you covered.
Let me let you in on a little branding secret.
You can spend tons of time designing a beautiful logo.
You can choose the best color palette, fonts and patterns.
You can even pull out all the stops creating an eye-catching website.
But if your photos are amateur and inconsistent, every collateral item and page of your website will fall short.
The same is true for your blog posts, promotional items and social media accounts.
Great photos not only elevate a brand, but they make it appear professional and build recognition with your audience.
Recent Coffee Dates
If you were to sneak a peek at my Daybook Planner, you would find at least two coffee dates penciled in each week. Not only do I love a good excuse to get my Starbucks fix; I soak up spending an hour (or three) of one-on-one time with the sweetest, most encouraging ladies I know. Each Friday, I bring that same laid back atmosphere and warm conversation to the blog and introduce you to some of my favorite people. These women are all in different seasons of life, they come from different backgrounds, and they have great stories and wisdom to share. My hope is that you'll walk away feeling encouraged like I do each time I'm around them.
New Library Additions
The Library is our printable collection of paper goods, and members subscribe monthly for unlimited to access to all sorts of art prints, gift tags, greeting cards, notecards, Daybook inserts, recipe cards - you name it! I add at least one printable to the Library each week, so it's always growing, and I have a couple big things coming to the Library in the near future... But until then, here are a look at the most recent additions!
Home Suite Home
Jake and I have a unique living situation while he's in seminary - a cozy one-bedroom Mother-in-Law apartment that we lovingly refer to as "the Suite". My talented friend and interior designer, Michaela Noelle, is helping me redesign our borrowed space on a budget so that it feels more like ours for the 2.5 more years that we're in Charlotte, and we want you to participate in the transformation by following along and helping us make design decisions. As you can imagine, this is one of my favorite series at the moment!
Today's Top 3
A fun little series where I share some of my favorite things, from blogs to recipes and everything in between!