It’s a Wednesday evening and you’re scrolling through Pinterest looking for inspiration, when all of the sudden a pretty blog post graphic catches your eye.
The title of the post is catchy and addresses a topic you’re interested in, so you click through to read it. You consume the entire thing, soaking up the content, and find yourself reading more and more posts on that blog.
After an hour or so, you bookmark that site in order to remember it and return back to it later.
Isn’t that the experience every blogger hopes for with new readers?
But while everyone can spot a great blog post, not everyone can identify (let alone implement) the characteristics that make a blog post great.
So what is it that makes some blog posts more engaging and fun to read than others? Is there some sort of secret formula for writing great blog posts, regardless of what industry you’re in?
Yes, there is! And I’m spilling the beans about it in this post.