My Step-by-Step Process for Creating a Streamlined Brand

My Step-by-Step Process for Creating a Streamlined Brand

"When you brand yourself properly, the competition becomes irrelevant." Dan Schawbel

Too many people approach their brand as simply a logo and a color palette. 

They overlook the bigger picture and the humongous impact their brand can have on differentiating themselves and standing out from the crowd.

But a brand is much more than just a logo; it’s the entire experience people have when they interact with your business. 

It’s the tone of your marketing content, the icons you use on your website, the names of your products. 

Getting Your Books Ready for Tax Time

Getting Your Books Ready for Tax Time

Did you cringe a little when you read the title of this blog post? 

I hear you. Taxes aren’t my favorite business topic, either.

Not only are they unfamiliar territory, but they can have some negative consequences if you don’t know what you’re doing. So naturally, most of us tend to shy away from tax prep until the very last minute and stress out getting everything in order before April 15th.

But I’m here to tell you: It doesn’t have to be so difficult! Knowledge is power, and knowing how to prepare can help you break this stressful cycle. 

How to Use Asana Boards to Plan Your Content Calendar

How to Use Asana Boards to Plan Your Content Calendar

Content creation is at the heart of Elle & Company. 

Between blog posts, weekly newsletters, Ellechats, and Library additions, I spend a large majority of my work week not only creating content, but keeping up with the tasks that come along with it (like editing, scheduling, and promoting). 

In the past, I’ve used several different methods to organize my content and keep up with these tasks. I’ve tried mapping it out in Google Calendar. I’ve set up Trello boards. I’ve created Asana tasks.

But I couldn’t seem to find an all-in-one system that allowed me to visually organize my upcoming content and keep up with all the tasks involved. 

That is, until a month or two ago when Asana upped their game and began offering boards that look and function almost exactly like Trello boards. 

Want to Consistently Keep Your Inbox at Zero? Here's My System

Want to Consistently Keep Your Inbox at Zero? Here's My System

Trying to keep up with my inbox has always felt like running a race with no finish-line in sight.

I receive emails throughout my day that I’m not always able to act on, the emails pile up in my inbox, and then my inbox starts to stress me out so I put off the task of tackling it until later. 

When I do finally get around to answering all the emails, I have some momentary relief…

...until the email replies start flooding in. And then the cycle starts all over again.

I’ve tried some email tricks here and there and even shared them on my blog and in my newsletter from time to time, but I never came up with a system that truly worked.

Until this past month.

One of my 2017 goals was to stop whining about my inbox and come up with a system that allows me to stay on top of emails and stop stressing about them.

With the help of a great productivity book and some organization, I’ve been able to keep my inbox at zero for the past three weeks and I feel completely confident that I can keep it up. 

This new email system has been revolutionary for my workdays and has given me so much peace of mind. 

So in typical Elle & Company fashion, I’m sharing it with you to help you conquer your inbox once and for all.

Tracking Your Work Week with Toggl

Tracking Your Work Week with Toggl

Do you know exactly how many hours you’re spending on business tasks throughout your workweek?

Guesswork doesn’t count. Do you have the actual data?

For the first two and a half years of my business, I didn’t. I made a habit of loosely managing my time and jumping around from task to task. 

But if you had asked me, I would have told you that I was spending the right amount of time on each area of my business. I truly thought I had a good handle on my time...

...until I conducted a time audit last fall. 

Using Toggl, I tracked the amount of time I was spending on emails, blog posts, client work, etc. and man, were my guesses way off. 

It was eye-opening to see how much time I was spending on emails and menial tasks instead of making headway on client work and other big projects. 

No wonder I wasn’t making quicker progress toward my goals! I was spending too much time on the wrong things.

Time tracking with Toggl has allowed me to take an objective look at my work week and spend more time on my most important business tasks.

This topic keeps coming up in conversation and I mentioned Toggl several times in last week’s Ellechat. 

So I’m taking you behind my screen in this blog post to highlight the benefits of time tracking and show you exactly how to use Toggl for your business.