My Process for Consistently Blogging

My Process for Consistently Blogging

"I fall behind on my blog posts all the time, I'd love to learn how to streamline blogging and keep on top of it!"

"How to write more content. I hate writing and I'm not good at it, so I avoid it even though I KNOW content is what will help me succeed."

"More on the practicalities of blogging. Choosing images for posts."

I recently conducted my annual reader survey. These were some of the responses I received to the question “What would you like to learn more about from Elle & Company?” 

I was surprised to learn that many of you want to learn about my blogging process and how I am able to consistently blog. Many of you recognize the importance of blogging, but identified it as a struggle (which I totally empathize with). 

Blogging isn’t quite so difficult if you have a clear-cut process. So today I’m sharing a behind-the-scenes look at my blogging process. 

6 Practical Ways to Gain More Confidence In Your Work

6 Practical Ways to Gain More Confidence In Your Work

“I have written 11 books but each time I think 'Uh-oh, they're going to find out now’… I've run a game on everybody, and they're going to find me out."

You might be surprised to learn, like I was, that Maya Angelou - a woman who was nominated for a Pulitzer Prize, won five Grammys, and received a ton of other awards during her lifetime - struggled with “imposter syndrome.” 

Her fear of not being good enough caused her to question her abilities and fear that others would learn that she wasn’t as great or as capable as they originally thought. 

I wonder if you feel the same way with your business.

You feel the pressure to keep up appearances. You doubt your abilities. You compare yourself to others who seem to do things better. 

And you fear that even though things seem to be going well at the moment, people will eventually find out that you aren’t quite so great as you appear to be on Instagram. 

The struggle with imposter syndrome can be crippling. I know from personal experience.

But over the past few years, I’ve discovered 6 truths that have helped me gain more confidence in my work. I hope you find them helpful, too.

8 of My Favorite Squarespace Templates for Creative Businesses

8 of My Favorite Squarespace Templates for Creative Businesses

Beautiful templates are one of the many benefits of using Squarespace for your website.

I like to joke around with clients and peers that it’s hard to create an ugly site with Squarespace for that very reason. 

But with so many great templates to choose from, it can be overwhelming to determine which one will work best for your website. Or you may even find it difficult to choose just one.

Over the past 3 ½ years, I’ve spent countless hours researching and testing out different Squarespace templates for my design clients, and I’ve discovered some favorites along the way.

I’ve rounded up 8 of my go-to Squarespace templates to help you in your search and hopefully make this stage of the website-building process a little less stressful.

Feeling burnt out? 3 ways to bring the spark back to your business

Feeling burnt out? 3 ways to bring the spark back to your business

Confession: I used to be extremely critical of burnout.

I would come across posts on the topic when I first started Elle & Company and thought the writers were being a tad bit overdramatic.

If you’re doing what you love, can you really ever become burnt out?

It was at a time in my business where I had a ton of motivation. I had a clear goal that I was working toward - creating a full-time business off of my love of design - and I was willing to work 10+ hours a day to get there.

The momentum continued to increase as I saw some success in my business. Clients started to come rolling in, my blog was growing exponentially, and I started to offer more products and services.

I hit my stride…

...and then recently, I hit a wall. The early mornings, late nights, and no vacations finally caught up with me.

That was a month or two ago. Since then I’ve realized that burnout is a real thing. 

And after some reflection and time off, I’ve discovered 3 simple things that can help you conquer burnout and bring some spark back to your business.

11 Crafty Ways to Repurpose Old Content

11 Crafty Ways to Repurpose Old Content

Content creation is at the heart of Elle & Company. 

Between blog posts, weekly newsletters, Ellechats, social media posts, and Library additions, I spend a lot of time pumping out new content each week.

But here’s the thing about new content: it has a shelf life.

Newsletters get buried in inboxes. Blog posts get buried in archives. Social media posts quickly fade away from the feeds of your followers. Webinars end. 

The content you create (along with the time and energy you put into them) quickly gets buried under your newer content.

But don’t be fooled; you didn’t labor in vain! 

Enter, the art of repurposing content.