For most service-based businesses, a portfolio provides proof that you’re the right person for the job.
Whether you’re a graphic designer who’s showcasing brands and websites, a photographer who’s showcasing weddings and engagements, or a coach who helps entrepreneurs take their businesses to the next level, you need a portfolio to showcase your past work and build trust with potential clients.
But how do you create one?
You might have clicked on this post thinking I was going to talk about photos and layout. And while those are important to the overall look of your portfolio, I’m not going to cover that in this post.
Not only is that a no-brainer, but every other portfolio post puts the primary amount of attention on photos and many of you reading this offer non-visual services like coaching and consulting.
I wrote this post with the hope that you would begin to think differently about your portfolio.
So instead, I’m sharing 5 ways to strategically build your portfolio that everyone else isn’t talking about… yet.