Design Your Brand E-COURSE
Are you just starting your blog or business? Maybe you started years ago but you're seeking a more cohesive visual identity or a refresh of your existing brand. This 5-week course walks you through the brand design process from start to finish and sets a strong foundation so that you can continue to build and add onto your brand long after the course is over.
Date: October 5th through November 2nd
Format: This course is made up of 5 lessons, one for each week of the course. Each lesson will be emailed to participants at the start of the week and added to a password-protected e-course page on the Elle & Company website.
Week 1 | Mission, Tone, and Visual Direction
Week 2 | Designing a Strong Logo
Week 3 | Developing Brand Elements
Week 4 | Creating Cohesive Collateral Items
Week 5 | Branding Your Website
Required course materials: You will need a computer with internet access as well as access to design software like Adobe Illustrator. I recommend buying an Adobe Creative Cloud subscription, which gives you monthly access to the latest version of the software. Adobe also offers a free trial of Adobe Illustrator here.
Extras: A PDF guide will be provided at the outset of the class for questionnaires, cheat sheets and notes, and actionable steps will be made available with each new lesson.
Attendees will also have access to templates for inspiration boards, media kits/pricing guides, and brand style guides.
A live, 2-hour webinar will be hosted at the end of the 5 weeks for an extended Q&A. For those who aren’t able to attend the live event, the webinar will be recorded and made available to all e-course participants.
The password-protected e-course page with all of the recorded lessons and practice assignments will also be made available to participants for 1 full year after the course ends. This allows attendees to take their time moving through the curriculum and reference the lessons as they continue to develop their brand.
Registration for this e-course is now closed. Are you interested in the next Design Your Brand e-course offered in Spring 2016? Sign up for our waiting list below: