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Finding a niche is one of the greatest struggles for creative entrepreneurs. It’s difficult to determine what you want to be known for and zero-in on a focused group of people to market to, especially when you’re first starting out. 

But finding a niche and specializing is vital to being known and remembered by potential clients.

In Module 1, I’ll help you come up with a clear direction for your freelance business. We’ll take a look at your strengths, conduct research to discover the needs of your potential clients, and develop a unique approach to help you appeal to them and stand out among others in your industry.

I’ll guide you through a series of questions to help you hone in on what you want to be known for and narrow the scope of what you offer. You’ll receive step-by-step strategies for working through your mission statement, defining your ideal client, and reaching out to potential clients in your target market to understand their needs. 


Lesson


MODULE Resources

Click the images below to open each file and link