Finding a niche is one of the greatest struggles for creative entrepreneurs. It’s difficult to determine what you want to be known for and zero-in on a focused group of people to market to, especially when you’re first starting out.
But finding a niche and specializing is vital to being known and remembered by potential clients.
In Module 1, I’ll help you come up with a clear direction for your freelance business. We’ll take a look at your strengths, conduct research to discover the needs of your potential clients, and develop a unique approach to help you appeal to them and stand out among others in your industry.
I’ll guide you through a series of questions to help you hone in on what you want to be known for and narrow the scope of what you offer. You’ll receive step-by-step strategies for working through your mission statement, defining your ideal client, and reaching out to potential clients in your target market to understand their needs.
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