The Visual Marketing Course
A step-by-step guide for creating high-quality, catchy visuals to reel in potential customers and encourage them to buy.
How would your life be different if you were able to generate more sales?
Would you be able to quit your day job? Spend more time with your kids? Take that vacation that's been taking up space on your bucket list?
The key to making sales is trust, and building trust with your potential customers starts with making a killer first impression through visuals.
You need promotional photos, graphics, and videos that not only look amazing, but are intentionally designed using strategies that are proven to increase sales.
It's time for you to launch your product (or sell more of it!) by creating a beautiful, effective visual marketing campaign!
Introducing the Visual Marketing Course
The Visual Marketing course uses live video lessons and a step-by-step workbook to teach you how to create strong visuals that appeal to your audience and generate more sales.
You’ll receive practical action steps for taking high-quality photos, designing shareable graphics, producing engaging videos, and carrying out a visual marketing campaign from start to finish.
The best part? You’ll walk away with catchy, sales-boosting visuals and a system for creating them that you can use time and time again for each new product and offering.
Take a look at what's included:
5 recorded, comprehensive video lessons with filled with actionable takeaways
1 year of unlimited access to the recorded lessons and bonus files
A comprehensive workbook filled with checklists, guides, and cheat sheets
And helpful resources for creating social media graphics, infographics, etc.
What's covered in the course?
Module 1 | Creating your visual marketing plan
- Researching your industry and current market
- Identifying your target audience
- Setting goals and objectives
- Outlining a marketing budget
- Developing a clever, appealing concept
Module 2 | Capturing high-quality photos
- Understanding why photos are so effective for creating sales
- Identifying which content to include in your photos
- Capturing and editing high-quality photos with the tools available to you
- Using light and composition to create better images
- Understanding the qualities that make photos more appealing
Module 3 | Branding your campaign and designing shareable graphics
- Choosing a color scheme and fonts
- Coming up with ideas for engaging, shareable graphics
- Developing those ideas using simple, affordable programs and resources
Module 4 | Producing engaging videos
- Understanding why videos are the most effective form of visual content
- Coming up with ideas for video content
- Creating videos using simple resources like Animoto
Module 5 | Developing a campaign strategy
- Creating a campaign “home base”
- Choosing outlets to promote your offering
- Developing an effective strategy for each outlet
- Implementing a posting schedule
- Nurturing leads
- Evaluating your campaign results
Take a sneak peek at the Visual Marketing Course Workbook:
Why focus on “visual marketing?”
Marketing has been evolving, especially these past few years, and it’s becoming increasingly visual. From videos to interactive infographics and everything in between, visuals are taking over the marketing scene.
And after looking at some simple statistics, it’s easy to understand why.
Visual content is processed faster, which means it takes precedence in grabbing people’s attention. In fact, the time it takes the human brain to process visual information is 600,000 times faster than the time it takes to decode text.
Visual content also gains more engagement and exposure. Businesses have the potential to generate up to 94% more views on social media, simply by adding a compelling visual element or graphic to their posts. 94%!
An increase in engagement and exposure leads to an increase in shares. Visual content, as a whole, is 40x more likely to get shared on social media than any other form of content.
Visual content encourages people to take action. People following directions with text and illustrations do 323% better than people following instructions without illustrations. You can easily increase the number of people who follow your call-to-action by adding visuals to your sales pages and social media posts.
And visual content is more memorable. When people hear information, they’re likely to remember only 10% of that information 3 days later. However, if a relevant image is paired with that same information, people will retain over 65% of that information 3 days later.
In order for your marketing efforts to be the most effective and get your product or service in front of more potential customers, it has to include strong visuals.
Why you can trust me
Aside from having a BFA from Virginia Tech in Visual Communication Design, I’ve sold out of 5 e-courses in less than 15 minutes, grown a client waiting list of over 250+ entrepreneurs, and bring close to 100,000 unique visitors to my site each month.
And you know what I chock it all up to?
Because no matter what product you're trying to sell or which industry you're in, first impressions are crucial. You have to look the part in order for people to take you seriously, trust you, and buy from you.
And that's why I created this course; to share all of my secrets and strategies for creating high-quality visuals that will catch the attention of prospective customers and encourage them to buy.
Who was the Visual Marketing
course created for?
If you have products to sell, you need visuals to promote them across all of your outlets and gain the attention of prospective buyers. This course will equip you to develop an effective visual marketing campaign that you can use time and time again for promoting your products.
High-quality visuals are even more crucial for service-based entrepreneurs because they help prospective clients visualize your process and the outcome of working with you. Whether you’re a calligrapher, nutritionist, event planner, or photographer, this course will walk you through creating a strong visual concept and what to include in your visuals.
Learning the ins and outs of creating a visual marketing campaign will allow you to visualize the concepts within your ecourse and make them more tangible for prospective students.
Just like service-based offerings and e-courses, information is difficult to visualize. This course will help you brainstorm creative ideas and shares tons of great photo, graphic, and video resources for carrying your concepts out to completion.
Frequently asked questions
Why can’t I just research the topics included in the course and learn these concepts on my own?
You can definitely do that! But one of the biggest advantages of purchasing this course is that all of the information is compiled for you in an easy, step-by-step format.
This course is jam-packed with information. I’ve taken all the research and organization out of the equation for you; all you have to do is press play.
How long do I have to complete the course?
The Visual Marketing Course is self-guided and accessible for 1 full year after purchase. This give students plenty of time to take the course and refer back to it later.
Can I get a refund if I don’t like the course?
No, and here’s why. I’ve given you an in-depth look at everything included in the course, but there’s work required on your end, too. As with any new skill or system, it takes time effort to see positive results. You have to put in the work.
If you want to create catchy, high-quality visuals and develop a complete visual marketing campaign from start to finish, this course is perfect for you. However, you have to be willing to put in the time and practice the skills you’ll learn.
Developing a full-scale campaign seems like a lot of work and I’m already pressed for time. Why should I spend the time performing this extra step?
Intention and strategy are the primary differences between successful product/service launches and unsuccessful launches. You have to do your research and develop a plan, and set goals in order to reach them and make sales.
Entrepreneur.com says it well:
"It’s better to be 5 or even 10 degrees off your destination port than to have no destination at all. The point of selling, after all, is get somewhere, and without a marketing plan, you’ll wander the seas aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean. Sea captains are hardly remembered for discovering anything but the ocean floor.”
This course not only helps you develop a plan for success in selling your offerings; it helps you carry it out through strong visuals.
Chances are you’ve already put a ton of time into the development of your product/service. Don’t let it go to waste by failing to put together a plan for promoting it.