Adobe Illustrator Basics

Basic, step-by-step video lessons that equip you to create custom, one-of-a-kind graphics for your business using Adobe Illustrator.

Enrollment for 2018 is OPEN through Friday 2/9 at midnight EST


If you've been in business longer than 5 minutes, you know design needs have a tendency to pop up everywhere.

You need a logo, a website, promo materials, business cards, blog graphics, pricing guides, packaging materials...

And that’s just the tip of the iceberg. But how do you create them?


Introducing Adobe Illustrator Basics

Illustrator Basics uses video lessons and practice files to walk you through Adobe Illustrator functions that will help you create custom, one-of-a kind graphics for your business.

I’m not going to teach you about every capability of Adobe Illustrator - that would be incredibly overwhelming and time-consuming.

Instead, you’ll receive simple, practical tutorials on the basic functionalities of Illustrator and how they can help you create items like inspiration boards, blog graphic templates, and website buttons to help set your business apart.

The best part? You’ll no longer be in a bind when a design need inevitably pops up.



What's covered in the course?

You'll walk away from each module with at least one tangible, practical takeaway:


We'll start by getting acquainted with the workspace and tool panels in Module 1. I'll teach you all about Illustrator's basic tools and panels, show you how to customize your workspace, and walk you through setting up a new document.

Practical takeaways: Blog post graphics and custom website buttons


You'll walk away from Module 4 knowing how to align, group, and transform objects, how to utilize rulers, grids, and guides, how to create clipping masks, and how to group and ungroup objects.

Practical takeaway: Inspiration board


In Module 2, you'll learn how to create and draw vector objects in Illustrator. I'll demonstrate how to use the pen tool, digitize custom lettering and sketches, vectorize raster images using Image Trace, and edit and make tweaks to the vector images you've created.

Practical takeaway: Custom social media icons


And lastly in Module 5, you'll learn how to finish your files and save them for print and web. I'll also guide you through how to create templates for the items you design most to save you time in the long run and speed up your workflow.

Practical takeaways: PDF workbook and promotional graphics


In Module 3, we'll dive into color and type. You'll learn the ins and outs of the character panel, understand how to format paragraphs and outline text, and feel comfortable using swatches, color libraries, and gradients.

Practical takeaways: Custom logo and color palette


In this extra bonus module, I'll be teaching you how to customize your brand and website based on the tools and functionalities you learned in this course.

Practical takeaways: Custom brand patterns and icons


"Elle & Company’s Adobe Illustrator course is a must buy! One of the best investments I’ve made in a course yet. Lauren makes learning easily digestible and takes the time to answer individual questions. After taking this course I have been able to incorporate graphic design into my business services and increase my income enough to take my business to full time! Thank you so much Lauren!"

Brianne Dosier, Brightly & Co.



Purchasing Options

Two different options are available for you this year:


The Hobby Package is the bare essentials of the course; perfect for those of you who are curious about what Adobe Illustrator has to offer!


5 module course
Practice files
One module dripped each week (beginning February 12th)
Lifetime access

Bonus: Q+A recordings from the last class
Bonus: Designing icons module
Bonus: Designing patterns module


The Pro Package takes it to the next level with interactive components and extra bonuses; perfect for those of you who are serious about using this all-in-one program.


Everything in the Hobby Package PLUS:

Private Facebook community
Introductory group webinar
Weekly Q+A webinars with Lauren

Bonus: Template Library
Bonus: Wacom tablet tutorial


Course Schedule

Learn Adobe Illustrator in just 5 weeks or go at your own pace.



Why you can trust me

I’ve had 4 years of formal training in Adobe Illustrator and over 10 years of experience using this helpful design software.

While I use it often for client design work, Illustrator has been even more valuable for my own business.

It’s the one program I use to design blog graphics, logos, sidebar buttons, infographics, inspiration boards, promotional graphics, media kits, business cards, printables, stamps, presentations, packaging labels, social media cover images, and more.

I’ve also taught this class 5 times with outstanding turnouts. The first round sold out in less than 15 minutes!

The opportunities are endless

By the end of the course, you'll be equipped to create all of these graphics and more!


After spending just 5 Saturday mornings with Lauren learning Illustrator, I had the skills necessary to make attractive and branded images and graphics for my website, and was confident enough in my skills to start my own Printable Library full of well-designed, useful and attractive organizational resources for my readers. Lauren's course strips away the complexity of Illustrator and teaches the exact skills a creative blogger needs the most, ultimately allowing you to get right to work creating your brand and creative products quickly and efficiently. I can't recommend this course enough and excitedly look forward to other courses by Elle & Company!"

-  Megan Duesterhaus, The Homes I Have Made



Frequently asked questions


Why can’t I just download Illustrator and watch instructional videos on YouTube?

You can definitely do that! But one of the biggest advantages of purchasing this course is that all of the information is compiled for you in an easy, step-by-step format. 

And chances are if you’re brand new to Illustrator, you don’t even know what to search for on YouTube or where to start. I’ve taken all the research and organization out of the equation for you; all you have to do is press play. 

I don’t have time to learn the ins and outs of design software!

“If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth

First impressions are crucial, especially for budding new businesses. If you aren’t putting the time into making a positive, professional first impression through your brand and your visuals, you could be putting your business at a huge disadvantage. 

Adobe Illustrator seems a little overwhelming…

I hear you! Opening up Adobe Illustrator for the first time and looking at the tool panels can be totally overwhelming. Which is why I developed this course. With my 10+ years of experience using Adobe Illustrator, I’ll be breaking it down for you and walking you through the tools and functionalities that will be the most helpful for your creative business. 

After this course, you’ll no longer be intimidated or overwhelmed by Adobe Illustrator.

Are you affiliated with Adobe? Are they paying you for this?

Nope (although if anyone from Adobe is reading this, I wouldn’t say no to a collaboration...). I offer this course because I’ve witnessed firsthand just how helpful Illustrator is for those in the creative industry.

What are the purchasing options for Adobe Illustrator?

Adobe Illustrator is available through a monthly subscription of Adobe Creative Cloud. You have the option to purchase the single app or bundle it with other Adobe programs like Photoshop, InDesign, and Lightroom, download it to your computer, and receive the newest software updates as they’re made available.

Can I get a refund if I don’t like the course?

No, and here’s why. I’ve given you an in-depth look at everything included in the course, but there’s work required on your end, too. As with any new skill, it takes time and practice to feel comfortable using Adobe Illustrator. There’s no such thing as a “pen-tool natural” - you have to put in the work. 

If you want to learn the basics and fundamentals of Adobe Illustrator, this course is perfect for you. However, you have to be willing to put in the time and practice the skills you’ll learn.



If you want to create custom, one-of-a-kind graphics for your business using Adobe Illustrator, join me for this practical, hands-on course.



P.S. Every graphic on this page (and this website) was created in Adobe Illustrator using the tools I teach in this course!