Journey to 100k

What Caused My Biggest Business Fail (And An Update On Our 100k Goal)

What Caused My Biggest Business Fail (And An Update On Our 100k Goal)

If there's one thing I've learned these past few months about business, it's that strategy is fundamental to growth.

When I first started Elle & Company, I was a 23-year old graphic designer who aspired to work full-time for myself. Even though I grew up in an entrepreneurial household, my dad's business venture and mine are very different. I didn't know the first thing about pricing, taxes, and marketing, and I was convinced that the passion I had for design would be enough. I saw many other women starting creative businesses with some success, and I found myself looking to them for how I should be running my business.

I had no business plan, no goals, no strategy. So inevitably, I failed miserably. 

Surprising April Analytics in Our Journey to 100k Visitors

Surprising April Analytics in Our Journey to 100k Visitors

In early April we let you in on one of our biggest goals for Elle & Company in 2015: reaching 100,000 unique blog visitors in one month. We’re focusing on numbers and stats because we have some big long-term goals in store for our business, and we need to grow our audience in preparation for them. 

We know that many of you are working on expanding your reach for your blog and business, too, so we invited you along on our journey through our weekly newsletter. We’ve spent the past few weeks giving subscribers weekly updates on the strategies we’re implementing to grow our audience as well as a look inside our analytics. In addition to the newsletter, we’re doing one big monthly recap on the blog.

So how did April go for Elle & Company? Are we any closer to our 100k goal?

Our Journey to 100,000 Unique Blog Visitors

Our Journey to 100,000 Unique Blog Visitors

I'm letting you in on a big goal of ours in today's post. Last week I shared the story of Elle & Company and how I got this business off the ground. I filled you in on our journey up until this point, but today I'm letting you in on our biggest goal for Elle & Company this year...

There's also an announcement at the bottom of this post for the next Adobe Illustrator e-course. Don't miss it!