Design

14 Answers to Tricky Questions About Providing Web Design Services

14 Answers to Tricky Questions About Providing Web Design Services

Have you ever been designing for a client when a sticky situation pops up?

Maybe they continue to ask for more revisions than you originally planned for. 
Or they don’t provide enough information for the pages of their website.
Or they don’t have photos that compliment your designs.

How do you handle these situations?

Over the past 3 years, I’ve run into numerous unique challenges while working with clients, and I often figured them out through a series of trial and error. 

But to spare you the trouble of having to figure things out all on your own, I’ve rounded up 14 tricky questions from my Freelance Academy course Q+A’s and I’m sharing the answers with you in today’s post. 

5 Surprising Stats About Your Business’s Visuals

5 Surprising Stats About Your Business’s Visuals

How would your life be different if you were able to generate more sales? 

Would you be able to quit your day job? 
Spend more time with your kids? 
Take that vacation that's been taking up space on your bucket list?

The key to making sales is trust, and building trust with your potential customers starts with making a killer first impression through visuals.

Your promotional photos, graphics, and videos should not only look amazing; they need to be intentionally designed using strategies that are proven to increase sales. 

If the potential to build trust with your audience, create a killer first impression, and make more sales isn’t enough to convince you to step up your business’s visuals, the following stats might. 

28 Collateral Item Ideas for Your Creative Business

28 Collateral Item Ideas for Your Creative Business

The key to every professional, easily recognizable brand is consistency.

When brands use the same colors, logos, fonts, patterns, and imagery over and over again, potential clients and customers begin to associate those visuals with their business.

Consider Chipotle. 

You don’t have to see their logo to recognize their foil-wrapped burritos or white paper cups with brown hand lettering.

Because they’re consistent, you associate these visuals with their brand.

The same should be true for your business. And the best way you can brand create consistency is through your collateral items.

Finding, Choosing, and Pairing Brand Fonts

Finding, Choosing, and Pairing Brand Fonts

There are a couple designer secrets that aren’t often shared when it comes to choosing brand fonts.

The first: Steer clear of using your logo font throughout the rest of your brand (unless it’s a secondary font that you’ve used for your tagline). This makes the logo distinct and keeps it from getting lost among other text on your website and collateral items.

The second: Give each brand font a “job.” Choose one font for your headers, one font for your body text, and maybe one other accent font (maybe). This streamlines your brand by creating consistency.

But even after learning these secrets, you might still have some questions about brand fonts.

How do you go about finding, choosing and pairing fonts that will accurately represent your business and appeal to the right customers?

I’ve got you covered.

How to Create a Distinct Color Palette for Your Brand

How to Create a Distinct Color Palette for Your Brand

Color is one of the most noticeable, tangible components of a brand. 

It plays a large role in how a brand is perceived, it helps with recognizability and memorability, and it has the potential to attract the right kind of customers, clients and blog readers.

But coming up with a color palette is often a challenge for many creative entrepreneurs when they’re developing their brand. They don’t know which colors to choose, how many colors they need to include, how to use the colors together, and how to make their color palette distinct from others in their industry. 

Do these struggles sound familiar? If so, I have some great news for you. 

Coming up with a distinct color palette doesn’t require any special skills. 

All you need is a basic understanding of color psychology, a little creativity, and these 4 steps!