My husband and I just finished renovating an old 1930’s bungalow in our small South Carolina town.
I remember the first time I laid eyes on it. It was dirty and dingy with dark paint, busted windows, and a caved-in kitchen floor. I hardly wanted to set foot in it, let alone live in it.
But beyond the grime, there were remnants of what the house looked like in its glory days. Large trim, built-in bookshelves, original hardwood floors, french doors. I knew that with a little creativity and a lot of elbow grease, we could restore the house to its former beauty.
We put an offer on the house early last year (the same day we brought our son home from the hospital) and excitedly started dreaming up plans for the renovation.
But before we were able to dive into the demo, we had to take an inventory of all the work that needed to be done.
The same is true when you “renovate” and revamp the design of your brand.
Before you can dive into the obvious details like fonts and colors, you have to evaluate what is and isn’t working with your current brand.