Branding

Brand Challenge Day 1: Conduct a current brand evaluation

Brand Challenge Day 1: Conduct a current brand evaluation

My husband and I just finished renovating an old 1930’s bungalow in our small South Carolina town.

I remember the first time I laid eyes on it. It was dirty and dingy with dark paint, busted windows, and a caved-in kitchen floor. I hardly wanted to set foot in it, let alone live in it.

But beyond the grime, there were remnants of what the house looked like in its glory days. Large trim, built-in bookshelves, original hardwood floors, french doors. I knew that with a little creativity and a lot of elbow grease, we could restore the house to its former beauty.

We put an offer on the house early last year (the same day we brought our son home from the hospital) and excitedly started dreaming up plans for the renovation.

But before we were able to dive into the demo, we had to take an inventory of all the work that needed to be done.

The same is true when you “renovate” and revamp the design of your brand.

Before you can dive into the obvious details like fonts and colors, you have to evaluate what is and isn’t working with your current brand.

How to Build a Thriving Community Around Your Brand

How to Build a Thriving Community Around Your Brand

Running an online business has numerous benefits (less overhead, more flexibility, the ability to work from home, the potential for passive income).

But it comes with its own share of struggles. The biggest one, I’ve found, being a lack of community and interaction with other people.

We’re unable to see the faces of those who are reading our posts, tuning into our webinars, and following along on social media. It’s more challenging to get to know people when you aren’t seeing them and interacting in person.

But all hope isn’t lost!

The internet actually allows us more opportunities to build and foster community around our businesses; we just have to know where to look for them.

7 Common Mistakes You Might Be Making with Your Logo (And How to Fix Them)

7 Common Mistakes You Might Be Making with Your Logo (And How to Fix Them)

Designing a logo is much more difficult than it appears on the surface. 

As with anything that looks easy, there are many tricks of the trade involved to make a logo look visually pleasing and appeal to the right audience.

You may have discovered this already, whether you’ve tried your hand at designing your own logo or you’ve designed logos for other business owners.

But over time, as you learn more about design and gain more experience, you start to pick up some tricks of the trade and learn to avoid some common logo mistakes.

Here are 7 that I come across fairly often (along with some easy ways to fix them!). 

How to Brand Your Course, Product, or Service

How to Brand Your Course, Product, or Service

I put a lot of emphasis on branding your business. After all, I am a brand designer.

I’ve written several posts on branding, I created a course on the topic a couple years ago, and I started a 1-month Brand Challenge earlier this year.

But what I haven’t covered quite yet is creating a “sub-brand” for your offerings. That is, until now.

Because while each product, service, or course should take on the overall aesthetic of your business’s brand, each one should have it’s own distinct style so it’s easily recognizable.

Striking that balance can be a little bit tricky, but it can also be a lot of fun.

So in today’s post, I’m guiding you step-by-step through how to brand your course, product, or service.

5 Surprising Stats About Your Business’s Visuals

5 Surprising Stats About Your Business’s Visuals

How would your life be different if you were able to generate more sales? 

Would you be able to quit your day job? 
Spend more time with your kids? 
Take that vacation that's been taking up space on your bucket list?

The key to making sales is trust, and building trust with your potential customers starts with making a killer first impression through visuals.

Your promotional photos, graphics, and videos should not only look amazing; they need to be intentionally designed using strategies that are proven to increase sales. 

If the potential to build trust with your audience, create a killer first impression, and make more sales isn’t enough to convince you to step up your business’s visuals, the following stats might.