Design

Brand Challenge Day 1: Conduct a current brand evaluation

Brand Challenge Day 1: Conduct a current brand evaluation

My husband and I just finished renovating an old 1930’s bungalow in our small South Carolina town.

I remember the first time I laid eyes on it. It was dirty and dingy with dark paint, busted windows, and a caved-in kitchen floor. I hardly wanted to set foot in it, let alone live in it.

But beyond the grime, there were remnants of what the house looked like in its glory days. Large trim, built-in bookshelves, original hardwood floors, french doors. I knew that with a little creativity and a lot of elbow grease, we could restore the house to its former beauty.

We put an offer on the house early last year (the same day we brought our son home from the hospital) and excitedly started dreaming up plans for the renovation.

But before we were able to dive into the demo, we had to take an inventory of all the work that needed to be done.

The same is true when you “renovate” and revamp the design of your brand.

Before you can dive into the obvious details like fonts and colors, you have to evaluate what is and isn’t working with your current brand.

What My Brand + Website Design Process Looks Like in 2019

What My Brand + Website Design Process Looks Like in 2019

Last year I took on a grand total of zero design clients.

I had no idea what my work schedule would look like once my son was born in April, so I cleared my schedule until I could wrap my mind around client work again.

Thankfully I still had other income sources through courses, coaching clients, and the Elle & Company Library.

Now that I’ve found my footing, I’m itching to dive back into design work and help creative business owners with their brands and websites in 2019!

And while my 2-week process isn’t feasible during this season, I do have a streamlined 8-week process that I’m excited to implement this year.

7 Simple Ways to Start Creating Better Business Graphics

7 Simple Ways to Start Creating Better Business Graphics

Have you ever been scrolling through Instagram or Pinterest, come across some gorgeous business graphics (hello, Rifle Paper Company!), and thought to yourself: “I could never do that. I just don’t have the design eye”?

While most people may be able to spot good design and bad design, few know exactly what makes some graphics more visually appealing than others.

And for that reason, they don’t think they have a “design eye.”

But designing eye-catching graphics isn’t a guessing game!

There’s 7 simple design fundamentals that can instantly make your work look more professional (even if you didn’t go to design school), and I’m sharing about them in this blog post! 

Regardless of your design experience, you’ll be able to take these 7 rules of thumb and implement them the next time you’re sitting in front of Illustrator or Canva, frustrated by the vision in your head not coming to life on the screen.

5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

For most service-based businesses, a portfolio provides proof that you’re the right person for the job.

Whether you’re a graphic designer who’s showcasing brands and websites, a photographer who’s showcasing weddings and engagements, or a coach who helps entrepreneurs take their businesses to the next level, you need a portfolio to showcase your past work and build trust with potential clients. 

But how do you create one?

You might have clicked on this post thinking I was going to talk about photos and layout. And while those are important to the overall look of your portfolio, I’m not going to cover that in this post.

Not only is that a no-brainer, but every other portfolio post puts the primary amount of attention on photos and many of you reading this offer non-visual services like coaching and consulting. 

I wrote this post with the hope that you would begin to think differently about your portfolio. 

So instead, I’m sharing 5 ways to strategically build your portfolio that everyone else isn’t talking about… yet.

How to Create an Online Subscription Library from Scratch

How to Create an Online Subscription Library from Scratch

Online content libraries are a great way to bring in recurring passive income each month. 

Subscribers join your library for a monthly fee, have ongoing access to all of the resources, and you receive a steady monthly payout - all without doing too much extra work, other than adding a couple new items each month.

Online libraries are also a fantastic incentive for people to subscribe to your list if you’re hoping to give the content away for free.

But as with any new digital offering, it can be a headache trying to figure out how to set  up a new content library from scratch.

I remember all too well. Three years ago I setup my own online subscription library (creatively named The Library), and here’s exactly how I did it.