Brand and website design is much more than making something look pretty; your brand and website need to be effective for attracting clients and customers.
Within a couple seconds of landing on your website or seeing one of your images on Instagram, potential clients and customers are subconsciously making a quick decision about whether or not they’re interested in what you’re offering.
It’s crucial that you make a good first impression on them.
But if you’ve ever tried your hand at designing your own brand and website, you know that it’s much more difficult than meets the eye. The entire process (or lack thereof) can leave you second guessing every decision and feeling like a novice.
You may not have the resources to hire a professional designer at this point in your business journey, or you might even be a designer who can’t seem to nail down all the decisions for your own brand.
That’s where this brand and website audit comes in.
For a fraction of the cost of a full brand and website design, I’ll provide you with practical ways that you can improve your current brand and website to create a stunning first impression with clients and customers.
Here's what the process looks like
We start with a little prep work. After booking your session, I’ll send you a shared Google Doc with some questions about your business goals, ideal customer, products and services, and analytics. This will give me better insight into what you’re trying to achieve through your brand and website and allow me to come up with a game plan before our call.
Then we’ll have a 90-minute Skype chat to discuss the game plan for improving your current brand and website. I’ll provide you with actionable steps for the changes that need to be made along with helpful tools and resources to accomplish them. Don’t worry about hurrying to write everything down - I’ll create an outline ahead of time and share it with you so you can follow along as we go. Our call will also be recorded so you can refer back to it later.
And last but not least, I’ll follow up with a guide for re-launching your brand and website. The time and effort behind a big project like this is worth celebrating! Once our call is over, I’ll provide you with a custom guide for generating hype around your new brand and website, along with a schedule for making all of the updates.
This package is for you if...
- You have a clear direction and focus for your business, but aren't quite sure how to take it to the next level visually
- The quality of your current visual identity doesn't match up with the quality of your business
- You acknowledge that an intentional, cohesive brand will help you attract the clients you want to work with
- You're seeking a visual identity that sets you apart from others in your industry
- You're ready to invest time into building a beautiful, one-of-a-kind brand