Start thinking about your website differently

It’s easy to get caught up in the design, platform, and pages of your website without ever considering the purpose and role a website plays in your business. 

Why is it so crucial that you (1) have a website in the first place and (2) put time and effort into setting it up correctly?

Because your website is your business’s online home base. It’s where all the important action happens.

It’s where sales are made, portfolios are browsed, information is consumed, products are purchased, social media accounts are linked to, and contact forms are submitted. 

It’s the livelihood of your online business.

Social media sites are helpful for increasing exposure and promoting offerings, podcasts and webinars are great for expanding your reach, and your mailing list is crucial for making sales. But all of the above are merely funnels pointing back to your website.

So it’s crucial that your website creates a striking first impression with your audience and easily guides them toward the action you want them to take.


Your website’s functionality has a lot to do with the platform you use to set it up. 

There are several platforms out there to choose from - Wordpress, Blogger, Wix - but the platform I use for Elle & Company and recommend to all of my clients and customers is hands-down, without-a-doubt, Squarespace.

For a many reasons:

1  |  First, Squarespace is easy on the eyes

As a designer, it only seems fitting to start this list by highlighting the clean, streamlined appearance of each Squarespace site and template. 

The folks at Squarespace do a fantastic job of designing each template to look beautiful while still maintaining versatility and customization. 

If you’re a business owner who’s just starting out and may not have the funds to invest in a custom designed website, Squarespace’s gorgeous template designs will give you the appearance of a professional from the start. 

And for those of you who have been in business for years and are looking for a way to streamline all the bits and pieces of your existing website, the clean design of a Squarespace site can help you create that cohesive, effortless look you’ve been envisioning.

2  |  Squarespace is user-friendly

This one is huge, especially for the not-so-technically inclined. 

Squarespace makes things easy for its users on the backend by utilizing drag-and-drop features, easy-to-insert content blocks, and intuitive page layouts.

Blog posts are easy to publish, new pages are easy to add, photos are easy to replace, and settings are easy to edit because Squarespace has done a great job of making the layout of their user interface intuitive. 

There isn’t much of a learning curve because it just makes sense.

3  |  Squarespace is all-inclusive

Who has time and energy to track down a hosting site, buy a domain name, and search for a theme for their website among thousands of random sites and options?

Not to mention the frustration and hassle of keeping up with renewing subscriptions and making payments to several different sites and companies.

With Squarespace, a custom domain name, hosting service, and even a custom email address are included in your monthly subscription.

4  |  Squarespace is compatible across all platforms

In an age where everything is becoming more mobile, it’s crucial that businesses have a website that appears correctly on desktops, smartphones, and tablets. 

Thankfully, Squarespace has you covered. All of their templates are compatible across platforms.

So the next time someone pulls up your site from their iPhone, your website will remain intact and looking just as great as the web version.

5  |  Squarespace is affordable

With plans ranging from $12 to $18 per month for websites and $26 to $40 per month for online stores, Squarespace has very affordable websites. 

You can also easily change between plans if you want to utilize more features or add an e-commerce option down the road.

6  |  Squarespace allows you to easily make changes

You don’t have to have any understanding or background in code or HTML to design your site in Squarespace (hallelujah!).

If you want to change the header or body text styles or switch up the color of your page links, you can simply login to the backend of your website and make changes in Squarespace’s visual style editor. 

Unlike other website platforms, Squarespace allows you to see the changes as you’re making them. 

And for those of you who do enjoy coding and have prior coding knowledge, you can easily update the HTML and CSS in Squarespace, too. This platform works with your skillset and meets you where you are.

7  |  Squarespace takes care of the things you shouldn’t have to worry about

With Squarespace, you don’t have to worry about plugins and keeping your site up to date. They do all the legwork for you and stay on top of all those details. 

This is especially helpful for those of you who are a one man show and don’t have the funds to work with a website developer or designer.

8  |  And last but not least, Squarespace gives you a free trial run

Choosing a website is a big decision. 

Thankfully Squarespace offers a free 14-day trial so you can test out their features before making a commitment. They don’t even try to trap you by requiring credit card information. 

To get started, simply visit their website and try it out for yourself!

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You’re ready to create a striking online home base

Creating and designing your online home base is a huge milestone for every business.

I’m so glad you’ve taken the time to set up your website with intention and I’m honored that you allowed me to help you along the way!

Not only are you creating a great first impression for potential clients and customers, but you’re guiding them to the products and services that will help them along the way.

I’m excited to see what you come up with!