7 Actionable Steps for Taking Your Business Full-Time

Many people don’t know this, but I made the leap to full-time entrepreneurship right after my husband, Jake, started grad school. 

He’s a full-time student and has 1 year left, and Elle & Company has been able support us for the past 2 and a half years. It’s been a wild ride and a huge blessing.

So for those of you who are fearful of quitting your day job and pursuing your creative business full-time, I understand. I’ve been there.

I also know that there’s no magic formula for taking your business full-time. But there are some practical ways to make the transition smoother.

Non-Salesy Strategies for Marketing on Instagram

You know Instagram is working for your creative business when:

  • You’ve found a way to stand out in an oversaturated industry when everyone else seems to be doing the same thing.
  • You’re attracting the right kind of followers who are not only interested your products and services, but they’re actually purchasing them.
  • Your following is consistently growing.
  • Your Instagram followers turn into clients and customers.

The good news is that you can do all of the above without being pushy or salesy. 

In fact, Instagram is a fantastic way to unobtrusively market your business on Instagram without being salesy.

The Benefits of Focusing on Your Mailing List

Confession: I used to be extremely skeptical about mailing lists.

While their praises were being sung by countless online marketers, I couldn’t get on board with the hype; focusing on my mailing list seemed like one more task to add to my already full plate.

Despite my skepticism, I decided to bite the bullet earlier this year and devote more time and effort into building and nurturing my list.

And while I still have a lot to learn, I’ve been able to grow my list from 4,500 subscribers to over 11,000 subscribers in 3 months.

Over the next several weeks, I’m going to be sharing a transparent look at my plan for building a list, creating content, and increasing engagement. I’ll also go into detail on why I decided to switch platforms from MailChimp to ConvertKit.

But before I get into all of that, it’s important to understand the exclusive benefits that mailing lists offer, as opposed to blogging and social media.


My hope is that, like me, you’ll realize the fantastic potential your mailing list offers for keeping up with and appealing to potential customers.

Getting Back to the Basics of Running a Creative Business

There’s a lot of noise out there.

Between blog posts, newsletters, social media, podcasts, and webinars, we’re inundated with content on a daily basis. 

On one hand, this is a huge benefit for creatives in business. All of these outlets provide advice, insights, and how-to’s on areas of business you might not know much about. (And most of the time, you’re getting the content for free!)

But on the other hand, it’s easy to get overwhelmed by all the things you need to do to get ahead. Heck, it’s easy to get overwhelmed by all the things you need to do just to keep up.

Information overload coupled with an uncertainty of what you should be doing to create a successful business often leads to discouragement and burnout. 

There have been many moments (even recently) when I’ve gotten caught up in the noise and haven’t been able to see the forest through the trees. 

In those moments, I’ve learned to take a step back and start over at the beginning. 

If you’re struggling with where to start or what to do next in your business, here’s my simple 4-step solution for getting back to the basics.

Using the Style Editor to Customize Your Squarespace Site

If you’re looking for a user-friendly, professional website builder for your website, look no further than Squarespace.

This all-in-one platform is intuitive, all-inclusive, and includes several beautiful, compatible templates. You can see all of my favorite Squarespace features in this post.

But while Squarespace sites are easy to set up and use on the backend, it takes a little creativity to customize the templates and make them your own.

Thankfully, there’s a feature built into each Squarespace site that allows you to make simple design changes: the Style Editor.