Kimra Luna has blue hair.
Rand Fishkin wears bright yellow sneakers to every speaking engagement and sports a huge mustache.
Pat Flynn jumped out of a Delorean onstage at a conference with a skateboard in hand.
All of these things are attention-grabbing and memorable; you can’t help but take notice of them and remember people by them. Oddities and unexpected features help people stand out.
And that’s especially important when you’re speaking at conferences or workshops.
I’ve had the opportunity of speaking at several over the past year and a half, but I’ve had trouble answering one question:
How do you stand out?
Because any speaker knows that while you want to share helpful information, you also want to be entertaining and engaging. You don’t want to sound like a boring college professor, but you also don’t want to be a circus act.
But if you know me personally (or have spent any length of time on this site), you probably noticed very quickly that I’m normal. Like, very normal.
I don’t have any crazy tattoos. I’m not super trendy. And I definitely don’t have blue hair.
The creative designer always wishes that I would push the envelope a little bit more, but the safe, type-A side of me always holds me back.
And that’s where the story of the fish pants comes in.