Color is one of the most noticeable, tangible components of a brand.
It plays a large role in how a brand is perceived, it helps with recognizability and memorability, and it has the potential to attract the right kind of customers, clients and blog readers.
But coming up with a color palette is often a challenge for many creative entrepreneurs when they’re developing their brand. They don’t know which colors to choose, how many colors they need to include, how to use the colors together, and how to make their color palette distinct from others in their industry.
Do these struggles sound familiar? If so, I have some great news for you.
Coming up with a distinct color palette doesn’t require any special skills.
All you need is a basic understanding of color psychology, a little creativity, and these 4 steps!