Big Things I'm Doing Differently in 2018

Big Things I'm Doing Differently in 2018

I took a break from my business in December.

And I had a realization.

What I've been doing up until this point has gotten my business to where it is today. But it won't get my business to the next level.

So I decided that I wanted to do some things differently. 

I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business. 

These changes aren’t a step-by-step plan at what you should be doing. Instead, they’re a preview of what you can look forward to. I’m going to be sharing why I’m switching things up and making adjustments so that you can utilize those lessons in your own business.

This year will definitely look different, but I’m excited to share my plan with you. 

Business Spotlight on Lara Casey from Cultivate What Matters

Business Spotlight on Lara Casey from Cultivate What Matters

She’s mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happen and Cultivate.

She’s the business woman behind Cultivate What Matters, but she’s also a wife and a mom to three small kids. 

She leads a growing team of talented women, she’s in the process of writing her third book, she just started homeschooling...and somehow she manages to keep it all together!

There’s something about business owners who not only balance #allthethings well, but who are intentional and purposeful in what they do and why they do it.

So as I was thinking about prospective Ellechat guests this fall, Lara Casey was easily one of the first people who came to mind.

The Secret Formula Behind Every Great Blog Post

The Secret Formula Behind Every Great Blog Post

It’s a Wednesday evening and you’re scrolling through Pinterest looking for inspiration, when all of the sudden a pretty blog post graphic catches your eye.

The title of the post is catchy and addresses a topic you’re interested in, so you click through to read it. You consume the entire thing, soaking up the content, and find yourself reading more and more posts on that blog. 

After an hour or so, you bookmark that site in order to remember it and return back to it later.

Isn’t that the experience every blogger hopes for with new readers? 

But while everyone can spot a great blog post, not everyone can identify (let alone implement) the characteristics that make a blog post great.

So what is it that makes some blog posts more engaging and fun to read than others? Is there some sort of secret formula for writing great blog posts, regardless of what industry you’re in?

Yes, there is! And I’m spilling the beans about it in this post.

How to Make the Best Use of Segments and Tags in ConvertKit

How to Make the Best Use of Segments and Tags in ConvertKit

Last week I shared about my seemingly crazy experiment of deleting 7,000 subscribers from my list.

Long story short, it’s good to clean out your list every so often to make sure your emails are landing in the inboxes of people who want to receive them. 

But once your list is “clean,” it’s time to take the proper measures to make sure your list is effective.

Email segmentation can be the primary difference between a list that converts and one that results in low open rates and a lack of engagement.

It isn’t enough to simply build your list; you have to be smart about how you organize it and use it.

Thankfully, ConvertKit makes segmentation a breeze.

5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

5 Ways to Strategically Build a Portfolio that Attracts the Right Clients

For most service-based businesses, a portfolio provides proof that you’re the right person for the job.

Whether you’re a graphic designer who’s showcasing brands and websites, a photographer who’s showcasing weddings and engagements, or a coach who helps entrepreneurs take their businesses to the next level, you need a portfolio to showcase your past work and build trust with potential clients. 

But how do you create one?

You might have clicked on this post thinking I was going to talk about photos and layout. And while those are important to the overall look of your portfolio, I’m not going to cover that in this post.

Not only is that a no-brainer, but every other portfolio post puts the primary amount of attention on photos and many of you reading this offer non-visual services like coaching and consulting. 

I wrote this post with the hope that you would begin to think differently about your portfolio. 

So instead, I’m sharing 5 ways to strategically build your portfolio that everyone else isn’t talking about… yet.