Ellechat Recap: Getting Started with Convertkit with Megan Minns

People who want to know what their audience likes, send targeted emails, offer free downloads, and set up email courses are switching over to ConvertKit. Because unlike other email marketing platforms, ConvertKit was created specifically for online business owners. 

But because it’s fairly new, many people are hesitant to make the switch.

Enter Megan Minns. 

Megan is a ConvertKit guru and her site was a huge help for me as I made the switch to ConvertKit months ago. She has a knack for taking technical tasks and breaking them down simply, so I asked her to join me for an Ellechat webinar two weeks ago to discuss how to get started with ConvertKit.

We covered a lot of ground, from the benefits of using ConvertKit over other email marketing systems like MailChimp to a behind-the-screen demonstration of how to set up forms and automated email sequences. 

A Simple 3-Step Strategy to Land New Clients Without an Audience

“Do you need a large audience in order to land new clients?”

The short answer? No.

While an audience does make booking clients easier, it’s very possible to land clients when you’re just starting out and haven’t had the time to grow your mailing list, social media following, or blog readership.

There are a couple different ways to go about this (and I’m sharing 6 in this week’s Ellechat), but there’s one in particular that won’t cost you a dime and has the potential to land a new client this week.

All it takes is a little thoughtfulness and these 3 simple steps.

30 Desirable Content Upgrade Ideas

So you started a mailing list. 

You heard about the benefits, chose a platform, and you have a general idea of what you’re going to send out to your subscribers. You even placed your opt-ins in prominent places.

The trouble is…. no one is subscribing. 

If this sounds all too familiar, I have one question for you: Why should someone sign up for your list? 

Because the truth is that you could have the best newsletter content and the most prominent opt-ins and still have trouble gaining subscribers. 

Website visitors often need a little more coaxing to sign up for your list. And that’s where content upgrades come in.

Ellechat Recap: Streamlining Your Client Process

What are the most difficult parts of handling client work in your business? 

Booking clients in advance? Figuring out what to charge for your time? Meeting deadlines? Balancing multiple projects? Maybe all of the above? 

In last week’s Ellechat we discussed streamlining your client process. A streamlined process is crucial to getting great results and having an efficient workflow. The more you follow the same process, the more you’re going to produce great work with less stress and more efficiency. 

I walked Ellechat attendees through the step-by-step method I used to not only streamline my process, but figure out my prices and schedule projects in my design queue. 

Business owners: Stop focusing on yourself

Since starting Elle & Company two and a half years ago, I’ve become increasingly aware of the many blessings involved with running a creative business. 

4 major blessings, in particular.

First, that I would be given some sort of creative gift in the first place. (Because, as helpful as it was to go to design school, creativity is innate to a certain extent.)

Second, that I would enjoy design and have a passion for creating brands and websites for other creative business owners.

Third, that I’m able to bring in an income from my lifelong love of design.

And fourth, that I’m able to help other creative business owners in the process. 

If you have your own creative business (or hope to start one in the near future), you can probably relate to all of the above. In fact, these blessings probably sparked your interest in creative entrepreneurship and led you to take the leap.

1  |  You have a creative gift
2  |  You have a passion for it
3  |  You want to make an income off of it
4  |  And you want to use it to help other people

It’s easy to focus on the first 3 on the list because they’re self-focused: Mygifts, my passion, my income. 

We take courses and spend time honing in on our craft. We read how-to posts and soak up strategies on how to gain more subscribers and customers to eventually make more money and increase our income. 

But that fourth one? It seems to get easily get overlooked in the hustle and bustle of running an online business. 

In an industry where it seems like more and more people are trying to share tips, build courses, and get ahead, I think there’s one thing that’s often lacking: a genuine interest in the success of others, without focusing on self gain.