50 No-Fluff, Content-Rich Blog Post Ideas

While there's no right or wrong way to blog, great content is the key to blogging success. But share-worthy content isn't always easy to come up with or create, is it? Today I'm coming to the rescue with 50 blog post ideas that you can use to provide your readers with quality content and keep them coming back for more.

50 No-Fluff, Content-Rich Blog Post Ideas — Elle & Co.
  1. Share a behind-the-scenes look of your blog or business. Everyone loves getting sneak peeks of what your office looks like, photos of things "in the works," and looks at rough drafts. Michaela Noelle did this on her blog last week and it was a great success! It also adds a little personality to your blog and allows your readers to connect with you.
  2. Write a blog series on your process. I did this with my creative process last month and it was a huge hit. Readers love to find out how you do what you do, so highlight each step of a project in a blog series and walk them through your process. This is helpful for readers who are in a similar field and for potential clients and customers. 
  3. Roundup helpful posts and link to other bloggers. Readers also like finding out which blogs you follow along with and what posts you find interesting, so link to other bloggers and share articles and posts that might be helpful for your audience. (This is also a great way to connect and network with other bloggers. I can see which bloggers refer to me in my analytics and I almost always reach out to them!) Jenny Purr does a great job with link-ups.
  4. Write a post on how you got started. We all love a good success story. Share your experience and tell your readers how you got here. Plus, it's fun to document your journey and remember where you started. And on that note...
  5. Share tips on how to become successful in your industry. Which resources and advice have helped you get to where you are? Don't keep all of those tips to yourself - share the love with your readers!
  6. Feature a professional in your field. This could take the form of reaching out to someone for a Q&A on your blog (like this Coffee Date with Molly Jaques) or just highlighting someone in your industry that you admire. This is also a great networking opportunity.
  7. Host a giveaway. Readers love getting free things, whether it's content, entertainment, or goodies. Create excitement around your blog and reward your readers for following along with you by hosting a giveaway! Giveaways are also great marketing tools for your blog. 
  8. Write a polarizing post about something you may not agree with in your field. While it's easy for all of us to go along with the crowd and do what's popular, there may be some things in your industry that you want to do differently. Write about it! (Please note that I'm not promoting negativity, complaining, ranting, or bashing - there's a way to go about this tastefully and respectfully.) Here are some great polarizing posts: Time for Change, 3 things I'm no longer doing for my website, One Word That May Be Hindering Your Business
  9. Make a list of things you wish you had known when ... Hindsight is 20/20 and we all have the opportunity to learn from others' mistakes. Share a handful of things you wish you had known when you first started blogging, writing, designing, doing calligraphy, photographing weddings, etc. Need an example? Read this post
  10. Share a day-in-the-life post. We all like to see how successful people go about their day. Write down your day (without going into too much detail) and give your readers an insider look! Breanna Rose does this in her Creative Diaries series, and they are some of my favorite posts.
  11. Ask someone to guest post about something specific in your industry. We never have all the answers and it's fun to get advice from other people that are doing great things in your field. It's also fun to highlight talented people and bring attention to their business. You could even look at it as a networking and marketing opportunity and do a trade - ask someone to guest post on your blog in return for guest posting on theirs. 
  12. Write an informational post about your blogging platform. Readers love learning about how you do what you do. Write a review of your blogging platform, the things you like and don't like, and whether or not you would recommend it. This post about Squarespace has been one of my most popular posts and I continue to get emails and feedback about it!
  13. Roundup and highlight the tools you use in your trade. I said it in #12 but it's worth repeating: readers love learning how you do what you do. Make a list of things you use everyday and share it on the blog! Here's my example.
  14. Teach your readers about something you're an expert in. We all love to learn from the pros and get insider information. Content like this will be shared over and over again and gain a lot of feedback.
  15. Share some takeaways from a recent experience, workshop, or event. Have you attended an event related to your field in the last few months? Share it on the blog and highlight your favorite moments! Your readers will love reading about your experience and the workshop/conference may even share your post, too.
  16. Make a list of things people should avoid in your industry. Sometimes it's even more helpful to learn about what not to do. Share some common mistakes that people make and how to avoid them. I was a little leery of sharing my Top 10 Design Mistakes to Avoid, but I was pleasantly surprised by the feedback!
  17. Highlight milestones, launches, and important events. It's always good to have a reason for people to get excited about your blog/business. Make a big deal out of changes and events by featuring them on the blog!
  18. Explain the meaning behind your blog/business name. Some names are straightforward, but some have a fun story behind them. Turn it into a blog post and share the story behind your blog/business name. (The meaning of the Elle & Company is mentioned in this post.)
  19. Feature the people you work with. It's rare that we run a blog or business completely on our own; there are usually people who work for us or with us to help us keep things running, even if it's just by their encouragement. Use your blog to highlight them, promote them, and feature their work. I featured my biggest fan and business partner a few months ago, and it's one of my favorite posts to-date.
  20. Make a list of things people may not know about your trade. There's always information out there that people are surprised to hear. For example, non-designers may not know that using Comic Sans is one of the biggest no-no's in this industry. Create a list of "did you know" items and share it with your readers. I guarantee it will be a hit.
  21. Write a review of a product you use often. If you're a photographer, write about your favorite lenses. If you're a designer, share about your favorite software. If you're an entrepreneur, share the programs you use for project management and accounting. People are always on the lookout for helpful products and tools - share your feedback with them. 
  22. Repurpose old blog posts with a roundup. Chances are that you've spent hours on blog posts that are now buried in your archives. Share them again by doing a roundup! A Beautiful Mess does this at the end of every month to highlight their posts and I did this recently with my Weekly Truth backgrounds. Don't let those great posts go to waste. 
  23. Repurpose an old blog post with a follow-up. Can you add onto something you've already done? Write a sequel or a "part 2" to an old blog post and make use out of that content again.
  24. Repurpose an old blog post with a revision. Do you have a post that you wrote a couple years ago that could be revamped or reused? Make some revisions and post it again!
  25. Share about how you use a certain social media outlet for your blog/business. There are so many social media outlets out there and everyone uses them a little differently. Share about one of your favorites and give your readers tips on how you use it for your blog/business. Here are some examples of posts I've done on Instagram and Pinterest.
  26. Turn an FAQ or inquiry into a blog post. Is there a common question that readers ask you by email or in your post comments? Turn it into a blog post! An email from an Elle & Company reader regarding content actually inspired this blog post. If it's something that multiple readers have asked you about, chances are their are more people who would love to know more about it, too.
  27. Tell an interesting story. We all love a good tale and we all enjoy being entertained. Do you have a "you're not going to believe this" story? Share it on your blog!
  28. Write an informative post on how people can work best with you. Are you a calligrapher, photographer, or wedding planner? Share some tips for brides on how to make the process as simple as possible. Are you an interior designer? Share some insights on how clients and designers can maintain a great working relationship. This is helpful for current and future clients and it's also helpful for those in your field who are just getting started.
  29. Create and share a free resource. We all love free things. That's why we follow along with blogs in the first place! Find creative ways to share free resources with your audience. I do this with my Weekly Truth series and it's been a hit (especially on Pinterest!
  30. Find a creative way to link up with other bloggers/business owners. There are several ways you can go about this one. You could create a writing challenge like Bailey did with her Blogtember series, start a fun linkup like What I Wore Wednesday, or partner with another blog friend like Michaela and I did for the Home Suite Home project. The possibilities are endless, so get creative and come up with something distinctly you!
  31. Create a blog series on a project. People love following along with step-by-step transformations (that's why Young House Love was my favorite blog for so many years!). Are you working on a project for a client, remodeling your home, or training for a marathon? Share about it on the blog and show sneak peeks of the transformation as you go.
  32. Highlight one of your products or services. This is your blog; use it to your advantage! Come up with creative ways to highlight your business and your products. This could take the shape of a "how-to" post or you could pose them as a solution to a particular problem.
  33. Create an infographic. Not only are graphics and photos more interesting and entertaining, they're sharable. Even if you aren't able to draw one yourself, compile information on a topic in your field and come up with a creative way to display it. I did this with the feedback I received from a reader survey this past summer and the infographic was a hit! Which perfectly transitions into my next idea...
  34. Take a reader survey and come up with a unique way to share the results. Not only is this feedback helpful for you, but readers like to see who else is following along with you. A Beautiful Mess and Young House Love always do this well. 
  35. Share your mission statement and blog/business strategy. Write a post on what's at the heart of your blog or business. Why do you do what you do? What motivates you?
  36. Define or share your take on your industry. For example, many people use the term "branding" but designers approach that subject differently depending on who you talk to. I wrote a post on branding after I officially launched my design services this past summer to approach the subject in my own terms. Do you have your own take on your field? Share it on your blog!
  37. Find a creative way to share tidbits of your life lately. There are a million and ten ways you could approach this, so come up with something original! Some of my favorite examples include Awkward and Awesome and Clara Conversations.
  38. Create a "through the years" or flashback post. Is there a tradition or event that you participate in year after year? Your readers would probably love to see it on your blog. An example?  This post by Justin and Mary on their past Halloween costumes. 
  39. Give away some secrets of your trade. Many people shy away from sharing the information that has made them successful for fear that it could create competition, but it's had the opposite effect in my experience. Share what you know! If you do what you do well, you'll have nothing to worry about. Readers will love gaining your great insight and information. 
  40. Teach people how to make something unique. We all have a DIY board on Pinterest, don't we? There's something in each one of us that loves learning how to make something that we wouldn't have thought to make before. 
  41. Write about some common misconceptions in your industry. Are there things that people assume about your business or trade that aren't accurate? Address them in a blog post!
  42. Ask your readers for feedback. Do you have a question or dilemma? Let your readers participate by sharing it on the blog. Michaela did this with her readers in our Home Suite Home project when she asked them to vote on which design concepts they liked best.
  43. Share your sources of inspiration. We see this all over the place on blogs, but think of your own creative way to make an inspiration post distinctly your own. I do this on my blog a couple time each month in Today's Top 3
  44. Solve a problem. Is there a particular issue that keeps coming up in your industry time and again? Provide a solution to it! Some examples? Braid Creative wrote a post on organizational tools for creative entrepreneurs.
  45. Write a post on the best (or worst!) advice you've ever received. This could be both helpful and hilarious for your audience. 
  46. Highlight the best (or worst!) moments since starting your blog/business. Again, this could be both helpful and hilarious for your audience.
  47. Share your recent projects. Blogging is a great marketing tool. Use it to your advantage and highlight your latest work! Not only is it fun for your readers to follow along with, but you never know if potential customers are following along with you. Think of it as free advertising for your portfolio. 
  48. Share a testimonial or success story. It could be about your experience with another professional or a clients' experience with you. Word of mouth is the best advertisement.
  49. Surprise your readers with something unexpected. Do you have a hidden talent or trait that your readers might not know about? Find a way to highlight it on your blog! I did this in my "That's a Rap" post and although it was totally random, it gave my readers a glimpse of my personality outside of blogging and designing.
  50. Create a long list of something specific to your trade/blog/industry/field. Case in point.

That's a wrap! Which ideas are you most excited to try? Do you have any suggestions for no-fluff, content-rich blog posts that I may not have mentioned?