Branding

Brand Challenge Day 20: Compile it all together in a brand style guide

Brand Challenge Day 20: Compile it all together in a brand style guide

Congratulations! You’ve officially made it through Elle & Company’s Brand Challenge.


But before you start implementing your new brand on your website and collateral items, take some time to compile all of your hard work and create a beautiful reference for your brand by creating a brand style guide.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 18: Design custom patterns

Brand Challenge Day 18: Design custom patterns

Just like icons, patterns are another fun way to add interest to your brand and make it more memorable.

When you create a custom pattern that’s unique to your brand alone, you have the opportunity to stand out from competitors, communicate the message of your brand, and add some flair to your stationery, packaging, designs, and website.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 16: Consider borders and backgrounds

Brand Challenge Day 16: Consider borders and backgrounds

Differentiation is all in the details.

While borders and backgrounds may seem insignificant and small compared to logos and color palettes, they can have a large impact on the consistency and professionalism of your brand.

You already determined your graphic style last week, so considering your borders and backgrounds should be a fairly easy task.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 15: Determine the style of your graphics

Brand Challenge Day 15: Determine the style of your graphics

Your logo is taken care of, your fonts and colors are good to go.

Next up: graphics.

Something as simple as an icon or a border can make your brand distinct and memorable. Much of branding is considering and accounting for the small details.

But before you create fun brand assets like icons, patterns, and borders, you need to consider the overall style of your graphics.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 13: Set up color options for each logo variation

Brand Challenge Day 13: Set up color options for each logo variation

Remember those black and white primary logo and alternative logos you refined/created last week?

It’s finally time to add some color to them.

(And now that you’ve already outlined your color system, this step should be easy!)

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.