We’re on Day 4 of the Brand Challenge, and you might be surprised that we still haven’t jumped into any of the major visuals like fonts, colors, and logos.
I promise we’ll get to those soon!
But branding (and design, in general) is about much more than making things look good.
The purpose of branding is to catch the attention of potential clients and customers and build trust with them so that they’ll purchase your products and book your services.
In order to do that, you have to know:
Whether your current brand is effective
Where your business is headed
The mission of your business
And what type of clients you want to be working with
You’ve conducted a brand evaluation, set business goals, and written your mission statement in Days 1-3 of this challenge.
And today, you’re going to zero in on the type of clients and customers you want to be working with.
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.