My Highly Effective, Non-Existent Pinterest Strategy

My Highly Effective, Non-Existent Pinterest Strategy

Pinterest is one of my top website referrals.

With nearly 1 million monthly viewers, 30,000+ followers, and 100,000+ website visits from Pinterest each year, you might be surprised that I don’t put any effort into the platform.

You might also be surprised to learn that my Pinterest strategy doesn’t even involve Pinterest.

So how do I reap the benefits of Pinterest without putting in the work? Better yet, how can you reap the benefits of Pinterest without putting in the work?

Here’s my secret.

How I'm Preparing for the Illustrator Basics Course Launch

How I'm Preparing for the Illustrator Basics Course Launch

Adobe Illustrator is hands down the best all-in-one design tool for creating business graphics.

It’s the one program I’ve used to create each and every one of the graphics you see on this website. I’ve also used it to design every single client brand.

I teach other creatives how to use it to design one-of-a-kind graphics in my Illustrator Basics course, and the next launch is quickly approaching this summer.

I created the course 5 years ago and I’ve continued to make small changes to it each year, but it was time to make some bigger updates.

Today I’m giving you an inside look at what these updates are and how they’ll make Illustrator Basics even better for past students and new students, alike!

7 Designer Secrets for Creating a More Professional Brand

7 Designer Secrets for Creating a More Professional Brand

These past couple weeks I’ve been working with one of my first official freelance design clients, making small updates to the original brand and website I created for her 5 years ago.

As I’ve revisited fonts and tweaked colors, I’ve found myself subconsciously using designer tricks that I’ve learned both in design school and by experience.

I haven’t been shy in sharing these design secrets. In fact, you’ll find many of them scattered throughout past Elle & Company blog posts.

But I’ve never compiled them all in one place.

Whether you’ve designed your own brand, hired a designer to create the elements of your brand for you, or you’re a self-taught designer trying to improve your design skills, implementing these insider tricks will help you create a more cohesive, professional brand.

The Pros and Cons of Squarespace's New Email Campaign Feature

The Pros and Cons of Squarespace's New Email Campaign Feature

Squarespace officially rolled out their new email campaign feature on Wednesday.

Up until then, users have had to use a third-party platform (like Mailchimp or ConvertKit) and sync it up to their website either by a form block or a piece of code.

But not anymore!

Squarespace now offers beautifully designed email campaigns that are easy to create, edit, and automate. It’s just one more way that the website builder is helping people create a beautiful online presence.

This new feature will be beneficial for a lot of Squarespace users. But is it right for you?

Before you ditch your current email marketing platform, consider these pros and cons.

Canva or Adobe Illustrator: Which is the best fit for your business graphics?

Canva or Adobe Illustrator: Which is the best fit for your business graphics?

We just wrapped up the 2019 Brand Challenge last week, and over 1,300 business owners took part to create a one-of-a-kind brand from start to finish!

Fonts, colors, logos, photos, icons - we left no stone unturned.

But creating a brand is really just the beginning. From here on out, your days will be spent implementing it.

Whether you took part in the challenge or not, every business owner who can’t delegate their design work is faced with the important task of choosing an app to help them create their graphics.

The two most popular options at the moment? Canva and Adobe Illustrator.

Both apps are helpful, but they aren’t created equal. So in today’s post, I’m highlighting the biggest differences between the two so you can figure out which program is the best fit for your design needs.

Did you miss out on the Brand Challenge? It’s never too late to jump in and take part! Visit this page to sign up and get started.