Business

How I'm Preparing for the Illustrator Basics Course Launch

How I'm Preparing for the Illustrator Basics Course Launch

Adobe Illustrator is hands down the best all-in-one design tool for creating business graphics.

It’s the one program I’ve used to create each and every one of the graphics you see on this website. I’ve also used it to design every single client brand.

I teach other creatives how to use it to design one-of-a-kind graphics in my Illustrator Basics course, and the next launch is quickly approaching this summer.

I created the course 5 years ago and I’ve continued to make small changes to it each year, but it was time to make some bigger updates.

Today I’m giving you an inside look at what these updates are and how they’ll make Illustrator Basics even better for past students and new students, alike!

Brand Challenge Day 19: Determine your photography style

Brand Challenge Day 19: Determine your photography style

You can do a killer job on all of the steps we’ve covered over the past 3 weeks.

But if your photos are amateur or inconsistent with the rest of your brand, your brand will fall short. Every. Single. Time.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 14: Choose your brand fonts

Brand Challenge Day 14: Choose your brand fonts

Your colors are all set! Now it’s time to dive into fonts.

But finding, choosing, and pairing fonts for your brand isn’t as simple as grabbing Comic Sans and Baskerville from the list of included fonts on your computer and calling it a day.

Actually, please don’t use Comic Sans as a brand font. Ever.

Today’s action step and blog post will walk you through what to consider and how to go about choosing fonts for your one-of-a-kind brand.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Follow up: Big Things I'm Doing Differently in 2018

Follow up: Big Things I'm Doing Differently in 2018

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry

I always start out the year with high hopes and great aspirations (as evidenced by my last few blog posts and emails).

I love planning and goal setting, but it’s often the easiest part of the process. It’s fun scheming up ideas and making plans; it’s much harder to actually take action and bring them to fruition.

So in today’s post, I’m following up on my goals and plans from last year and giving you a transparent look at how they panned out.

Planning For Your Most Productive Year Yet

Planning For Your Most Productive Year Yet

The New Year marks a clean slate. It’s prime time for planning and goal setting, and while you may plan and set goals with good intentions, you won’t be able to carry them out if you aren’t productive. So in this first Ellechat podcast episode of 2019, I’m sharing 7 of my best productivity tips to help you start this year off on the right foot and actually make progress toward your business goals.