Design

Brand Challenge Day 10: Design variations of your logo

Brand Challenge Day 10: Design variations of your logo

Whenever I’m designing a logo, I’m constantly thinking about how each element (like fonts, colors, and illustrations) can be pulled apart and used elsewhere in the brand to create consistency.

Especially for logo variations.

Chances are, the logo you just created/refined in Day 9 either fits well in a horizontal format or a perfect circle; but not both.

And that’s where today’s action step comes in.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 8: Create an inspiration board

Brand Challenge Day 8: Create an inspiration board

Now that you’ve rounded up some visual inspiration, it’s time to clean it up a bit and compile your images onto an inspiration board.

An inspiration board is simply a graphic compiled of photos, colors, and patterns that provide visual direction for a design project (in this case, your brand).

You’ll come back to this board in the coming weeks for visual reference.

As you build out your brand, you’ll be able to weigh all of the visuals (like your logo, color palette, patterns, fonts, icons, etc.) against this board to ensure that every component stays consistent.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 7: Gather visual inspiration

Brand Challenge Day 7: Gather visual inspiration

Now that you’ve considered some non-visual aspects of your brand, it’s time to take all of the work you’ve done up to this point and create some visuals.

But here’s the thing: It can be difficult to create visuals for a brand solely off keywords and a mission statement.

What does “vibrant, authentic, refreshing, and bold” actually look like?

Well, it can look like a lot of things. And that’s why it’s helpful to have a visual starting point.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 6: Develop your tone and terminology

Brand Challenge Day 6: Develop your tone and terminology

I know, I know. I promised to help you come up with a visual direction for your brand this week.

But before we get into inspiration boards and logo designs, remember that your brand isn’t simply a logo and a color palette; it’s an experience.

There are two key components to a brand: tangibles and intangibles.

We often think about the tangible components, like logos, color palettes, and fonts.

But intangible components, like the words you use in your social media captions and the names of your products, can have a big impact on how your brand is perceived.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.

Brand Challenge Day 5: Make a list of 5 brand keywords

Brand Challenge Day 5: Make a list of 5 brand keywords

So much of branding has to do with communication.

In fact, while I often tell people that I majored in graphic design in college, my real degree was in “Visual Communication Design.”

Because the visuals in every design are always communicating something to people.

That’s why it’s important to make sure that the design of your brand is saying the right things to potential clients and customers.

And that’s why we’ve been spending so much time on this “groundwork” stage of the branding process. Through your future goals, mission statement, client profile, and the 5 adjectives you’ll come up with to summarize your brand in today’s action step, you’re determining what needs to be communicated.

This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.