Now that you’ve rounded up some visual inspiration, it’s time to clean it up a bit and compile your images onto an inspiration board.
An inspiration board is simply a graphic compiled of photos, colors, and patterns that provide visual direction for a design project (in this case, your brand).
You’ll come back to this board in the coming weeks for visual reference.
As you build out your brand, you’ll be able to weigh all of the visuals (like your logo, color palette, patterns, fonts, icons, etc.) against this board to ensure that every component stays consistent.
This post is part of Elle & Company’s 4-week Brand Challenge. Click here to see more details, sign up, and access the free workbook.
DAY 8 ACTION STEP
Create an inspiration board
You can take an old-fashioned approach and cut out images from magazines, collect fabric/pattern samples, and pin them up on a bulletin board like this beautiful board from MaeMae & Co:
Or you can use a tool like Adobe Illustrator to pull the images from your Pinterest boards and arrange them into a digital board like this one I created for my client, Sincerely Amy Designs:
However you go about it, keep this inspiration board in a convenient place because you’re going to be referring back to it in the very near future.
I left space for you to print it out and paste it in your workbook for easy reference on page 11.
I know it can be a little intimidating to share your inspiration board, especially if this is your first time creating something like this.
But I encourage you to share it in the Elle & Company Facebook group! The feedback and encouragement you’ll receive from others in the group can go a long way in helping you create a brand that effectively communicates your brand’s mission and attracts your ideal customers.
I can’t wait to see what you come up with!