Now that you've chosen a Squarespace plan and template, it's time to start customizing the site to your needs. But before you jump into any customizations on your new site's design, it's important to build a foundation through adding pages and setting up your navigation. Today I'm walking you through those steps and giving you a glimpse at just how simple it is to build a foundation for your website using Squarespace.
As business owners, we're always consumed with and saturated in the things of our industry. We know the ins and outs of our business, the proper terminology to use, and the reasons behind each of our processes; they've become second nature to us. But when we're working with new clients, it's often easy to forget that our industry is most likely foreign and unfamiliar to them. This can lead to frustration on both ends and prove to be detrimental for building solid client relationships.
"Amateurs get frustrated with clients. Professionals educate them." - Paul Jarvis
You can guard against this dilemma by educating your clients before and during your working relationship. Today I'm sharing why client education is important as well as 5 ways you can put it into practice in your own business.
How can I quickly grow my blog?
It's the question on every blogger's mind, whether you're blogging for your business or you're hoping to monetize your blog in the future. While stats and numbers aren't everything, higher blog traffic helps you attract new customers, gain sponsors, and book clients; it expands your reach and your market.
Among all of the classes that I was required to take for a Visual Communication degree, there was one crucial communication class missing from our list of courses: public speaking. And boy, would it have come in handy this fall as I was preparing for my first speaking engagement about branding in front of 80+ business owners at the Creative at Heart Conference.
After hours of outlining and pinpointing what I wanted to say, rehearsing in front of Jake, and trying to calm the ever-increasing nerves as the conference approached, the presentation went better than I had hoped and it was a great learning experience.
Today I'm sharing some firsthand insights with the hope that it might benefit all of you who have or wish to have a speaking engagement in your future.
Last fall, after juggling multiple design projects and struggling to spend adequate time on each one, I decided to switch up my branding process and focus on one client at a time. I began booking all of my 2015 design clients in two-week timeframes, and Amanda was the first on my list. We began working on her brand and website two weeks ago, and the following 10 days were a fun whirlwind of concepts, drafts, and revisions. I'll share more about my thoughts on this new process in a later post, but today I'm excited to show off this gorgeous new brand for Southern Charm Events & Planning!