Much of the branding process takes place before my clients send me their initial design inquiries. The design direction isn’t developed in the inspiration stages when I pull images from their inspiration board or even when I look over their client homework; it’s developed far earlier.
Brands are developed at the start of a business through their interactions with their audience. They’re developed through every point of contact, whether it’s through an Instagram post, product offering, or the copy on their website.
My job as a designer is to identify the existing brand and display it visually.
Which is why designing for Olivia Purvis was an exciting opportunity.