The Secret Formula Behind Every Great Blog Post

The Secret Formula Behind Every Great Blog Post

It’s a Wednesday evening and you’re scrolling through Pinterest looking for inspiration, when all of the sudden a pretty blog post graphic catches your eye.

The title of the post is catchy and addresses a topic you’re interested in, so you click through to read it. You consume the entire thing, soaking up the content, and find yourself reading more and more posts on that blog. 

After an hour or so, you bookmark that site in order to remember it and return back to it later.

Isn’t that the experience every blogger hopes for with new readers? 

But while everyone can spot a great blog post, not everyone can identify (let alone implement) the characteristics that make a blog post great.

So what is it that makes some blog posts more engaging and fun to read than others? Is there some sort of secret formula for writing great blog posts, regardless of what industry you’re in?

Yes, there is! And I’m spilling the beans about it in this post.

The Complete Guide to Launching a Successful Blog

The Complete Guide to Launching a Successful Blog

People are always shocked to learn the reason Elle & Company grew exponentially in my first year of business.

It wasn’t through Instagram (although social media is a fantastic marketing tool).

It wasn’t through networking with the right people (although word of mouth and recommendations from trusted sources is helpful).

And it definitely wasn’t through some sort of big break (although that would have definitely been nice).

It was through blogging.

My Process for Consistently Blogging

My Process for Consistently Blogging

"I fall behind on my blog posts all the time, I'd love to learn how to streamline blogging and keep on top of it!"

"How to write more content. I hate writing and I'm not good at it, so I avoid it even though I KNOW content is what will help me succeed."

"More on the practicalities of blogging. Choosing images for posts."

I recently conducted my annual reader survey. These were some of the responses I received to the question “What would you like to learn more about from Elle & Company?” 

I was surprised to learn that many of you want to learn about my blogging process and how I am able to consistently blog. Many of you recognize the importance of blogging, but identified it as a struggle (which I totally empathize with). 

Blogging isn’t quite so difficult if you have a clear-cut process. So today I’m sharing a behind-the-scenes look at my blogging process. 

11 Crafty Ways to Repurpose Old Content

11 Crafty Ways to Repurpose Old Content

Content creation is at the heart of Elle & Company. 

Between blog posts, weekly newsletters, Ellechats, social media posts, and Library additions, I spend a lot of time pumping out new content each week.

But here’s the thing about new content: it has a shelf life.

Newsletters get buried in inboxes. Blog posts get buried in archives. Social media posts quickly fade away from the feeds of your followers. Webinars end. 

The content you create (along with the time and energy you put into them) quickly gets buried under your newer content.

But don’t be fooled; you didn’t labor in vain! 

Enter, the art of repurposing content.

21 High Quality Blog Post Ideas for Product-Based Businesses

21 High Quality Blog Post Ideas for Product-Based Businesses

In order for people to buy from you, they have to trust you.

And one of the best ways to build trust among potential customers is through blogging. 

Blogging allows you to share your expertise, highlight testimonials and success stories, give insight into your process, answer commonly asked questions, and more

But one of the biggest blogging hangups for business owners - especially those who run product-based businesses - is figuring out what to write about and coming up with high-quality blog post ideas.

Can you relate? 

If so, I’ve got you covered.