Apr 2016

Does the Length of Your Blog Posts Matter?

Does the Length of Your Blog Posts Matter?

Does the length of your blog posts really matter?

Well, it depends on who you ask. Bloggers, especially those in the content marketing realm, have differing views on the subject. 

Some will tell you that length doesn’t matter as long as you’re providing valuable content. Others will tell you that your post has to be at least 3000+ words in length. 

But if you’re asking me, I will tell you time and time again that when it comes to blog posts, length does matter.

And I have 5 reasons (and some insightful research) to prove it.

The Ultimate Icon Dictionary for Creative Entrepreneurs

The Ultimate Icon Dictionary for Creative Entrepreneurs

Icons are a great way to convey a message quickly and add character to a brand. 

They reinforce ideas, they’re more attention-grabbing and engaging, and they can help you differentiate your business from others in your industry.

Between our recent site updates and the Ellechat on custom icons a month or two ago, icons have been a popular subject around here. But I’ve seen that most people have trouble coming up with icon ideas and creating them.

So I considered the terms that are used most often by creative entrepreneurs and created an icon set for you. 

One Helpful Tool for Onboarding New Clients and Employees

One Helpful Tool for Onboarding New Clients and Employees

Earlier this year I crossed off a fairly large goal of mine and brought on a part-time assistant. 

It’s been extremely helpful to have Jenny on board to take care of the business tasks that don’t require my “touch” (blog post setup, social media scheduling) and spend more time on the things that do (content creation, client work, coaching).

But it wasn’t until I started training Jenny that I began to take note of all the different tools, platforms, and software I use on a daily basis - MailChimp, Crowdcast, Squarespace, QuickBooks, Buffer, Trello, Asana, Adobe Illustrator, to name a few.

And as simple as many of those platforms are, there’s always a little bit of a learning curve involved with them. Each person also uses these online tools a little differently.

Jenny and I tried to schedule times to Skype so I could share my screen with her and walk her through how I use each of those programs, but our busy schedules often made it difficult.

And that’s when I came up with a simple, time-saving solution for onboarding both employees and clients...

How to Stand Apart in an Oversaturated Industry

How to Stand Apart in an Oversaturated Industry

Class critiques always went something like this for me:

I would stumble into class right on time, coffee in hand and bleary-eyed from a late night of making tweaks to a design project. I’d pin my draft to the critique board, look around at the concepts everyone else had come up with, and feel pretty good about what I created.

But then Kyle would stroll in 15 minutes late, fresh as a daisy. He would pull his concept out of his bag and nonchalantly pin it to the board as I held my breath and sank a little lower in my seat.

His concept and execution was perfect. He nailed it - yet again - and put us all to shame, receiving raving reviews from our professor while the rest of us got “constructive criticism.” 

And I couldn’t help but take notice. 

I wanted the positive affirmation from my professors. I wanted everyone else in my class to look at my work the same way they looked at Kyle’s. I wanted to stand apart and get noticed.

So I tried to mimic his style.

50 More No-Fluff, Content-Rich Blog Post Ideas

50 More No-Fluff, Content-Rich Blog Post Ideas

Blogging consistently is a challenge for most creative business owners. 

It’s difficult to find the time to sit down and write content-rich posts, especially with countless projects and administrative tasks to take care of. But sometimes it’s even more difficult to come up with things to write about.

So a year and a half ago I came up with 50 no-fluff, content-rich blog post ideas and shared them on the blog.

That post has received the most shares, comments, and pageviews out of hundreds of Elle & Company articles. 

I’ve continued to learn about blogging and content marketing in the 16 months since writing that post, so I thought it was about time for an update. 

I’ve added and refined that list to bring you 50 more no-fluff, content-rich blog post ideas.

Go ahead and bookmark this post or pin it - you’ll want to come back to it later.

But I’m warning you... After looking over this list, you’ll never be able to use the, “I don’t have anything to write about,” excuse ever again!