30 Desirable Content Upgrade Ideas

30 Desirable Content Upgrade Ideas

So you started a mailing list. 

You heard about the benefits, chose a platform, and you have a general idea of what you’re going to send out to your subscribers. You even placed your opt-ins in prominent places.

The trouble is…. no one is subscribing. 

If this sounds all too familiar, I have one question for you: Why should someone sign up for your list? 

Because the truth is that you could have the best newsletter content and the most prominent opt-ins and still have trouble gaining subscribers. 

Website visitors often need a little more coaxing to sign up for your list. And that’s where content upgrades come in.

Does the Length of Your Blog Posts Matter?

Does the Length of Your Blog Posts Matter?

Does the length of your blog posts really matter?

Well, it depends on who you ask. Bloggers, especially those in the content marketing realm, have differing views on the subject. 

Some will tell you that length doesn’t matter as long as you’re providing valuable content. Others will tell you that your post has to be at least 3000+ words in length. 

But if you’re asking me, I will tell you time and time again that when it comes to blog posts, length does matter.

And I have 5 reasons (and some insightful research) to prove it.

50 More No-Fluff, Content-Rich Blog Post Ideas

50 More No-Fluff, Content-Rich Blog Post Ideas

Blogging consistently is a challenge for most creative business owners. 

It’s difficult to find the time to sit down and write content-rich posts, especially with countless projects and administrative tasks to take care of. But sometimes it’s even more difficult to come up with things to write about.

So a year and a half ago I came up with 50 no-fluff, content-rich blog post ideas and shared them on the blog.

That post has received the most shares, comments, and pageviews out of hundreds of Elle & Company articles. 

I’ve continued to learn about blogging and content marketing in the 16 months since writing that post, so I thought it was about time for an update. 

I’ve added and refined that list to bring you 50 more no-fluff, content-rich blog post ideas.

Go ahead and bookmark this post or pin it - you’ll want to come back to it later.

But I’m warning you... After looking over this list, you’ll never be able to use the, “I don’t have anything to write about,” excuse ever again!

How to Create the Quintessential Editorial Calendar

How to Create the Quintessential Editorial Calendar

It’s 9:00pm on Tuesday night. 

You’ve committed to posting 3 times a week on your blog and your next post is due tomorrow morning, but inevitably, you’ve waited until the last minute. You’re tired, uninspired, and frustrated. With no idea what to write about, you sit and stare blankly at your computer, hoping that some bought of creativity will magically appear and help you crank out 1200 words of helpful, engaging content in time. 

Can you relate?

How to Create Catchy Headlines

How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts.