In the past couple weeks, several people have reached out to me with the same question I received from Leslie a couple days ago:
Hi Lauren, You may have addressed this in a post already, but is it your priority to increase the traffic on your site versus building your email list? If you've talked about this before... please point me to it. Love your work and wisdom! - Leslie
First, thank you Leslie! This is a great question, especially since many successful business owners and bloggers are stressing both the importance of increasing web traffic and building an email list. And while both of them are extremely important, you're correct in noticing that for Elle & Company, we put more time and effort into growing our blog audience. Here's 3 reasons why.