What imagery comes to mind when you think of branding for your business or blog? Images of logos, typefaces, or colors might be coming to mind, but have you ever considered branding your photos? The photos that you use in blog posts, promotional items, cover images, even Instagram posts are a large part of how your blog or business is perceived. Today's post is all about the why and how of streamlining your blog/business's photos to attract your audience and create a professional, recognizable brand.
Diversity is one of the things I love most about the blogging industry. No two blogs are quite the same; each one has a different mission, audience, aesthetic, and voice. Different things work for different blogs, and monetization one of them. It's common to think of sponsorships when you hear about making money from blogging, but blog sponsors are one of many ways to monetize your blog. So today I'm riding on the coattails of yesterday's post by sharing 7 ways that you can make money from blogging apart from sponsorships. My hope is that you're able to find something in this list that works for you and helps you differentiate your blog from the rest.
It's hard to believe it's been a little shy of a year since I started this venture. So much of these past 12 months has been spent finding my niche, streamlining my creative process, building client relationships, brainstorming original content, and partnering with other creative entrepreneurs. It's been the most rewarding whirlwind! Today I'm sharing the 12 largest lessons I've learned from this crazy ride that's been my first year in business.
"What exactly do you do?" It's a question that I'm asked frequently, and as an online business owner I have trouble explaining exactly what I do without getting some confused looks. I've had people question whether I can create a real, sustainable income off of my online design business, which always leaves me frustrated and a little defensive. Explaining the world of blogging and online business to those who aren't familiar with this industry isn't easy, and I'd be willing to bet that I'm not the only one who has faced this challenge. So after numerous awkward conversations about my business, I've come up with a plan. Here are 3 simple tips and a few helpful facts for next time (because there will be a next time).
This summer, my husband and I were driving to the beach late at night, in the middle of nowhere, when the gas light came on. Desperate for a gas station, we cried out to Siri for help.
She led us to the only gas station within a 15-minute radius, and it was like something off of a horror film: the convenience store windows were pitch black, a stray cat was eating something in the parking lot and there were no cars in sight. I'm pretty sure I saw Hannibal Lecter at one point. After expressing my concern to Jake, he reassured me that it was going to be okay, but I didn't catch my breath again until we left five minutes later.
First impressions are crucial.