While a logo is only one aspect of a brand, it has a large impact on the way a business is perceived; it's the face of a business, in a sense. And in an ever-growing design industry where everyone seems to be designing logos, it's easy to lose track of what makes a good logo in the first place. In the words of logo expert and author David Airey, "Anyone can design a logo, but not everyone can design the right logo." So today I'm taking it back to the basics. Here are 5 characteristics of an iconic logo.
Last week I really enjoyed sharing 10 popular logos with hidden meanings on the blog, so I decided to give it a go with more design facts this week, too! Here are 10 design facts that might have you seeing logos and fonts a little differently.
There's a lot more intention behind a brand than what meets the eye. While some logos seem simple and straightforward, there's often a hidden meaning behind the color choices, fonts, and composition of the overall design. Sometimes these clever touches go unnoticed, so today I thought it would be fun to call attention to them! Here are 8 popular logos whose hidden meaning you may have never noticed before:
Creating one-of-a-kind blog images. It's a topic that I'm most frequently asked about and it's an area that many bloggers struggle with. So today I'm approaching the subject with a few reasons why well-designed blog images are important. And I'm not stopping there - I'm also sharing a few of my own secrets for creating attractive blog images, too.
If you're a fan of pretty pinks and soft blues, gorgeous florals, classic typefaces, and illustrative details, you're going to love this new brand for The Bloom Workshop! Bloom is a one-day workshop for creative entrepreneurs that focuses on blogging, design, photography, and styling. Michaela and Ashley do a gorgeous job with every detail of the day, from the teaching to the styled shoot and swag bags. After 3 successful events in 2014, they are offering 3 kinds of Bloom workshops and 9 events throughout the U.S. this upcoming year.
With all of these exciting additions, some changes needed to be made to the Bloom brand.