Business, Blogging
Lauren Hooker
40 Ways to Use Adobe Illustrator to Improve ...

Adobe Illustrator is my go-to software for anything and everything design-related. It's the one program I truly couldn't work without.

And while it's easy to assume that the program's primary focus is illustration based on the name, there is so much more to this design software. 

With tools for type, color, photo cropping, image tracing, drawing, and much more, it has innumerable benefits for bloggers and business owners, alike.

To get your creative gears turning, here's a look at 40 ways Adobe Illustrator can take your blog and/or business to the next level.

40 Ways to Use Adobe Illustrator to Improve Your Blog and Business
Blogging, Business, Branding, Design
Lauren Hooker
How to Create Eye-Catching Blog Post Graphics

First impressions are crucial, especially in business.

Potential customers and clients make judgments about your business within the first few seconds of coming into contact with it, whether it’s through your website, your social media accounts, or a simple blog post graphic.

And those initial thoughts - whether they’re spot on or far off from what you want them to be - are within your control. You have the opportunity to make a killer first impression through high-quality, branded visuals.

If your blog is a large part of your business or you’re hoping to drive more traffic back to your site through your blog, you have to have eye-catching blog graphics to not only generate a positive first impression, but to encourage readers to share your posts on sites like Pinterest and be seen by an even wider audience.

So how do you create eye-catching blog post graphics? And better yet, how can you set them apart so they’ll stand out from the rest and be recognized time and time again?

How to Create Eye-Catching Blog Post Graphics
Business, Visual Marketing
Lauren Hooker
40 Easy, Engaging Video Content Ideas for Your ...

“When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.

As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day.

Which is why Youtube is also the world’s greatest overnight-success-maker. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. And for that reason, it’s one of the best visual marketing tools you can use.

But it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. 

And that’s where this post comes in. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure.

40 Easy, Engaging Video Content Ideas for Your Creative Business
Business, Visual Marketing
Lauren Hooker
Why You Should Be Using Infographics for Your ...

If you’re looking for a good way to kill at least an hour of your time, type in the word “infographic” in the Pinterest search bar.

Thousands of clever graphics will pop up on everything from “how to make a salad taste awesome” to a baby’s first year in a review. There’s even an infographic that answers the pressing question, “Is your dog sleeping a little too much?”

Then, after you’ve admired the genius creativity behind them, take a gander at how many repins and likes each of those infographics receives. Thousands upon thousands.

In fact, infographic volumes have increased by over 800% in 2 years. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. 

What is it about infographics that makes them so appealing? And better yet, how can you come up with some clever infographics for your business so it gains more exposure through likes and shares?

I have all the answers for you in this post.

Why You Should Be Using Infographics for Your Business (And How to Create Them)
Blogging
Lauren Hooker
How to Create Catchy Headlines

Is your headline the first thing you consider when you sit down to write a post?

Probably not, but creating a catchy blog post title is one of the most important aspects of each blog post. It's the gateway to your content; it convinces people to click or scroll right past your latest post'. 

In fact, studies show that 8 out of 10 people will read your headline but only 2 out of 10 will read your entire post. 

Here are a few pointers for drawing in potential readers and a couple "templates" to help you create a catchy headline for your upcoming posts. 

How to Create Catchy Headlines

Design

Step Two of My Creative Process

Like most occupations, it's helpful to have a process in place as I go about my work. I haven't seen many creatives approach this subject, so I thought it might be helpful to spend the next few weeks sharing my own creative process. While my method may not work for everyone, my hope is that these posts will encourage you to streamline your own process and think through the steps you take as you go about your work.

A step-by-step blog series on a designer's creative process! // Elle & Company

It wasn't until Jake came on board this past summer that I began to understand the importance (and fun!) of brainstorming to come up with new ideas and content. One night in May, the two of us stayed up for 3 hours coming up with solutions to some of the problems I was having with Elle & Company, and from that point on I've made it a priority to set aside time to research and brainstorm for each one of my design projects. This casual step gives me time to explore, compile information, and get creative, and it's become fundamental for my business and my process. Here's a look into what this step looks like for me:

Research.  After I've talked to my client about their design needs (defined the problem), I start looking for more information about their industry. I can't clearly communicate a business's mission through design if I'm not familiar with their field, so I do some research. This includes looking at my client's current website and social media accounts, viewing the websites and social media accounts of others in their field, reaching out to the client with specific questions, and reading instructional blog posts and articles related to the industry. These first steps lay the foundation for my project and each step builds upon them, so even though I may only spend an hour or two researching, I can't skip it!

Create an inspiration board.  This could probably fall under the "research" category, but we're just going to roll with it. Because I'm a visual person, I ask each client to pull together images in a Pinterest board that encompass the mission and look of their business. I have them write a sentence or two describing what they like about each image - colors, patterns, textures, typefaces, illustrations, "feeling", etc. - and I use those images to pull together an inspiration board. I keep that inspiration board with me as I make design decisions and develop the entire brand. Here are a look at some recent inspiration boards that I've worked on recently :

Creative at Heart inspiration board by Elle & Company
Inspiration board by Elle & Company
Inspiration board by Elle & Company
Grace to be Free inspiration board by Elle & Company

Brainstorm.  Now that I've spoken with the client, discussed their design needs, and compiled some research, I'm ready to shut down my computer and hide away with a full coffee mug, a print-out of the inspiration board, and an empty sketch book. I write down and sketch out ideas for a couple hours before I ever create a rough draft. This step is always the most difficult for me because I can't stand writing down ideas or sketching things if they aren't going to be 100% perfect, but the point isn't to come up with a perfect solution right off the bat; it's to get my creativity flowing. The more I do this step, the better and more original my work gets.

What could this step look like for you? Do you intentionally set aside time to come up with new ideas and solutions for your business/blog/job? What tips and tricks have you found helpful for creating original content?

 

Other posts in this series

The First Step in My Creative Process

Like most occupations, it's helpful to have a process in place as I go about my work. I haven't seen many creatives approach this subject, so I thought it might be helpful to spend the next few weeks sharing my own creative process. While my method may not work for everyone, my hope is that these posts will encourage you to streamline your own process and think through the steps you take as you go about your work. (Why is it important to have a process? Find out in last week's post!)

Visual Communication Design. I always wondered why they changed a simple, common name like "Graphic Design" to an unrecognizable name with so many syllables. I feel the need to explain myself when I tell people that my degree is a Bachelor of Fine Arts in Visual Communication Design, so I end up bypassing it all and sticking to what everyone is already familiar with: "I have a degree in graphic design."

But the longer I'm in this field, the more I see that the name is a perfect fit. Graphic design isn't only about creating pretty things (although that's definitely one my goals as a designer); it's about problem solving to visually communicate an idea.

Clients come to me with problems: they don't have a website for their business, their current logo and website don't accurately capture the mission of their company, they're narrowing their focus and they want their brand to reflect their change in direction, etc. In order to solve their problems, visually communicate their ideas, and meet their needs, I have to clearly understand what their needs are. Which brings me to step 1 of my creative process...

Defining the Problem

It seems so simple, doesn't it? But if I miss this step, I miss the boat. If I don't clearly define the problem and communicate with my client before I put pen to paper, I will end up with 10+ revisions and an unhappy customer down the road. I have to have a good understanding of what the client's goals and expectations are in order to deliver a brand that accurately displays their business.

What does this look like?

Like most designers, I meet with my clients in person or by Skype for an initial consultation to discuss their project. This usually involves many questions, some clarification, and a lot of listening. I start by asking questions about their business before I begin asking about their design needs. What is the purpose and mission of your business? How did you get started? Who is your ideal customer? What are your business goals? Then I move onto more specific questions: What are you looking for in terms of design? What are some keywords that come to mind when you envision your new brand and website? While I listen to the answers, I jot down lots and lots of notes on my Client Detail sheet. I keep those notes nearby and refer back to them when I move into the next step of my process (more on that next week!)

Many designers create a creative brief after they meet with a client to compile their notes and nail down project goals. A creative brief is a usually a single-page document that outlines the purpose and expectations of a project, and it's a great way to make sure that you and your client are on the same page. (Visit this great article for more insight into creative briefs.)

Communication is fundamental in my design process and in my occupation. In order to visually communicate an idea through design, I have to define the problem and know who and what I'm designing for. 

What could this step look like for you?

Whether you're an engineer, teacher, hairstylist, bank teller, photographer, or even a student, chances are your first step deals with some sort of problem solving and communication. So what could this step look like for you? What tips and advice have you found helpful for clearly communicating and documenting expectations with your clients and coworkers?

A Look at My Creative Process

As I've been navigating this foreign world of entrepreneurship, I've realized how important it is to nail down my creative process. It may seem like creating a logo or illustrating an art print would be fairly straight-forward - sit down at the computer, draw for a little while, and you're done - but it's never quite that simple. Designers are problem solvers, and there are many steps that we take in order to come up with the right solutions.

Like most occupations, it's helpful to have a process in place as I go about my work. I haven't seen many creatives approach this subject, so I thought it might be helpful to spend the next few weeks sharing my own creative process. While this method may not work for everyone, my hope is that these posts will encourage you to streamline your own process and think through the steps you take as you go about your work.

My Creative Process // Elle & Co.

Why it's important to have a process

Before I jump into the first step in my design routine next week, I thought it would be helpful to explain why defining your creative process is beneficial in the first place. 

It provides structure. Defining your process helps streamline your work, set up a timeline, and create structure in your daily routine. It sets the stage for your workweek and gives you definite starting and ending points.

It helps you juggle. Two weeks ago I wrote a post on how to juggle multiple projects at once, and writing out your process was the first step on my list. When you've thought through each step in your routine and the amount of time each step will take, you have a better idea of how many projects to take on at once and how to space them out in your schedule.

It increases productivity. Outlining your projects and setting up a system allows you to get more done in less time. You're able to stay productive and on schedule because you have a step-by-step guide to follow. 

It fosters creativity. Sometimes my creativity is at a low and ideas don't come quickly. When you have a process in place, you can account for those uninspired moments by adding steps for brainstorming, researching, and gathering inspiration. My creativity usually flows freely when my process is clear and defined. 

It streamlines collaborations. Having a timeline and a step-by-step guide makes it easier to collaborate with clients and other business partners. It gives them insight on the time and effort that goes into your work and they know what to expect from you.

Now it's your turn! What does your creative process look like? I would love to hear the methods and routines you've found helpful for staying organized and productive during your workweek.